While the fundamentals of running B2B and B2C businesses are similar, the former does present unique challenges. Perhaps the most telling issue relates to maintaining a professional image. After all, commercial clients can only work with companies that they trust. While … [Read more...]
Why You Should Be Ready With A Crisis PR Strategy Before Any Such Situation Arises
Every business encounters this situation at least once in its life. Yes, we are talking of the crises that arise in a business. These days enterprises run online more. It puts them directly in the range of fire and thereby causes damage to happen for the brand’s image. Having … [Read more...]
6 Ways To Make Your Packaging Stand Out
Over the years we’ve seen a huge influx of people ordering online and as a result, unboxing videos are quickly becoming a trend. Your packaging is your window display for the online world, so it’s important that it stands out against the competitors and adds value to your … [Read more...]
4 Valuable Tips on Efficiently Using Stock Photos for Your Brand
This article contains affiliate links. For more info, see disclosure. According to a survey conducted by MDG Advertising, more than 60 percent of online shoppers said high-quality photos play a crucial role in their buying decisions. The study further reveals that images play … [Read more...]
Branding tips for startups?
If you made it here, it only means one thing. You are on the road to starting your business. That means you will sooner or later start thinking about the brand of your business. A brand is more than the image and logo of a business. It is a strategic and long-term plan put in … [Read more...]
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