Taking your company into the global market takes more than simply developing and launching a website that can be accessed from anywhere. History is littered with blunders where brands have attempted to expand into new regions without understanding cultural norms or struggled to … [Read more...]
How to Increase ROI with Packaging Design
Many companies continuously struggle with marketing and branding initiatives, all the while overlooking one key to emerging sales and solving marketing issues—packaging design. At its core, packaging design is all about establishing a visual connection with your customer by … [Read more...]
Tips for branding your new law firm
When you establish a law firm, one of the most important things to do is to properly brand it. Because let's face it — for a new law firm, you are going to need to demonstrate that potential clients will want to go with you instead of more established law firms. In order to help … [Read more...]
What Can Your B2B Business Do To Create A Professional Image?
While the fundamentals of running B2B and B2C businesses are similar, the former does present unique challenges. Perhaps the most telling issue relates to maintaining a professional image. After all, commercial clients can only work with companies that they trust. While … [Read more...]
Why You Should Be Ready With A Crisis PR Strategy Before Any Such Situation Arises
Every business encounters this situation at least once in its life. Yes, we are talking of the crises that arise in a business. These days enterprises run online more. It puts them directly in the range of fire and thereby causes damage to happen for the brand’s image. Having … [Read more...]
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