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Business in the Spotlight – VirtualDJ

August 18, 2020 by BPM Team

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Virtual DJ Software

Since the lock down began, there has been a huge increase in the use of technology and software. With this increase in demand, we have also seen massive improvements in the technologies out there.

This has been the case for VirtualDJ, who just one month after releasing their game-changing technology, have announced a new version with significant improvements.  In this interview with Stephane Clavel, CEO and owner of Virtual DJ, we will learn of the new technology that has put them in the spotlight.

Please start by telling us a brief history of VirtualDJ

VirtualDJ started 24 years ago, with the mission to make DJing accessible to everyone.

We turned an industry that used to require thousands of dollars and months of hard practice to just begin, into an art that is now fun and immediately gratifying to anyone who wants to try.

So VirtualDJ was initially the entry-level DJ software, that everybody started on.

But we also spent the last 20 years constantly researching and innovating new technologies that are defining digital DJing today.

And today VirtualDJ became a professional tool that is not only used by new DJs, but also by established professional DJs. 

Music enthusiasts are raving about the real-time track separation. What makes this a game changer?

Real-time track separation is the latest of such innovative technologies. But it’s also different in the sense that this time, it’s not merely a technology that makes mixing easier or faster, but it’s something that opens the door to making new mixes that were simply just not possible before.

Separating tracks in real-time has always been the holy grail of DJing. We can’t wait to see what creative DJs out there will make with it.

The VirtualDJ software is popular with many professional DJs, but is it something that a beginner can use too?

Yes, even though many of the recent features and innovations are focused on the professional market, we still make sure that VirtualDJ stays true to its core mission, to make DJing accessible to everyone.

The app itself even has 4 “modes” (beginner, essentials, pro and performance), to be able to quickly adapt itself to beginners or pros at the click of a single button.

What tips can you give to users to get started quickly and to get the most out of the software?

Especially now with this new track separation technology, mixing has become even more fun and artistic than before. People who are new to DJing can just try to put together different songs on each deck and play by isolating the vocal of one while removing it from the other, and instantly create fun remixes. Experienced DJs on the other hand, will find that they can now control the energy of the mix by playing with the hihats, taking the bass lines from some old funk track and mix it in with the vocals and beats of another, and just take their mixes to new heights. 

Without revealing any secrets, what can you tell us about your future plans?

The current state of our track separation technology is already impressive, but we still plan on improving it even more. But in parallel, we already started to work on our next big innovation. If we finish it as fast as I think, we’re going to have a problem with our naming strategy (we won’t be able to call it VirtualDJ 2022 if it is to be released early 2021 :D).

More about VirtualDJ

VirtualDJ is the most popular DJ software, with over 150 million downloads, and is sold in more than 180 countries.

VirtualDJ significantly improves the sound quality of the separated stems. It also gives additional control to the DJs to adjust in real-time a bleeding parameter, and to fine-tune even more the quality of each track.

You may also like: Business in the Spotlight – Inflyte

Filed Under: Featured Posts, Software Tagged With: Featured Article, software

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