The compelling nature of call to actions (CTAs) has been tried, tested, and proved over many years and continues to hold an essential place in marketing activity. It's clear to see why every business strives to improve its CTAs, and deliver the most effective methods of … [Read more...]
Branding in 2022: How to Create a Brand Identity [Ultimate Guide]
Branding in 2022: How to Create a Brand Identity [Ultimate Guide] Have you ever wondered what image and emotions come to people's minds and hearts when they hear, touch, or see your company's name or logo? The stimuli associated with your brand are the one thing that leads to … [Read more...]
Getting Wise About Money
Perhaps it was 2020 that really brought home the need for understanding personal and business finance. Although the Great Recession saw the housing market implode and businesses fail, the pandemic impacted people’s lives heavily in many ways, from unemployment to rising … [Read more...]
9 Steps Towards Business Growth Using Customer Segmentation
Expansion-stage businesses must focus their efforts on a narrow group of customers who are most comparable to their best current customers, rather than a vast universe of possible customers, to scale economically and successfully. With that, you may consider customer segmentation … [Read more...]
How to Encourage Employee Participation
Employee participation is key to the success of any company. When employees feel like they are a part of the company and that their voices are heard, they are more likely to be productive and contribute to their fullest potential. Unfortunately, many companies struggle with … [Read more...]
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