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Business Partner Magazine

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How to Improve Your Digital Marketing Strategy

June 7, 2016 by Diana Smith

People having a meeting around the wooden table

It is no secret that if you want to be competitive on the market you have to invest in digital marketing. Luckily, today there are many opportunities for businesses to do so. It is important to think carefully and make smart moves if you want your digital marketing strategy to … [Read more...]

Business Gifting 101: Do’s and Don’ts of Giving Presents to Clients

June 4, 2016 by Kit Kalagayan

One gift wrapped in dark black paper with luxury bow on dark background.

Giving gifts is huge when it comes to business. Your gift can either make your client extremely impressed or it can turn off the happy client faucet. Since giving gifts to clients is a difficult ordeal that can either make or break your relationship with your customers, it … [Read more...]

10 Apps Every Small Business Owner Should Have – Infographic

June 3, 2016 by Colette Cassidy

Apps for small business infographic

If you own a small business, you will know all too well that time is a precious commodity as you consistently try to juggle numerous important tasks.  This selection of magnificent apps will help you with the essential activities such as communicating with team members, … [Read more...]

Integrating Online Video into Your Marketing Strategy

May 28, 2016 by Jospeh O'Brien

Dark background online screen

We earn commissions if you shop through the links on this page. Everyone knows using video is a shrewd business move, but unpicking video marketing can be challenging. From online video platforms to brand engagement metrics- there’s a lot to take in. How can you begin to use … [Read more...]

The Psychology of Colour

May 24, 2016 by BPM Team

The psychology of colour infographic

For retailers, shopping is the art of persuasion.  When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article "Color Coded: What Your Favorite Color Says … [Read more...]

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