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Strong employee engagement is important to the success of a company, affecting more than just productivity. For example, companies strive for brand loyalty, but many overlook one of the most important audiences: a company’s employees. Employee engagement helps build strong brand loyalties internally, which then naturally extends to external audiences.
Loyal and engaged employees are also willing to invest their time and effort into a company’s success. Conversely, disengaged employees can create an atmosphere of unrest and unproductivity, which affect a company’s earnings. Statistics show that companies with engaged employees experience a 10-15 percent higher profit growth — and that’s just the start.
Employees are a company’s most important asset, so show that by investing the time and resources to ensure your employees are engaged. agency, a brand experience expert, has gathered the data you need to know about the benefits of strong employee engagement. See how employee engagement can pay off for your business.
Also read: How to Increase Employee Engagement: 7 Actionable Ideas
Claire Holland is Director of Marketing Communications at agencyEA in Chicago, a brand experience agency specializing in experiential, digital and traditional engagement. She guides the strategic vision of the company’s brand, messaging and voice, while supporting and evolving consumer engagement programs for clients. Holland also oversees agencyEA’s internal and external marketing communications, including digital marketing and public relations.