The saying that two brains are smarter than one explains why so many business owners decide to create partnerships. It’s not only the brains that are supposed to work well, but it’s very important that partners’ personalities get along as well. That’s why you should always do … [Read more...]
Inbound Marketing vs. Paid Marketing for New Businesses
This article contains affiliate links. For more info see disclosure. When a new business opens its doors, it has to decide how to allocate its marketing budget. While there are a lot of factors that go into marketing, the first decision has to do with inbound versus paid, … [Read more...]
5 New Entrepreneurship Books to Add to Your Reading List
Entrepreneurs are always weak in one area or another. It might be a lack of motivation, a lack of inspiration, or a lack of business skills. That’s not a problem. It’s only natural that people are going to be deficient in certain areas of life. But the good news is you can … [Read more...]
The Payoff of Employee Engagement
Strong employee engagement is important to the success of a company, affecting more than just productivity. For example, companies strive for brand loyalty, but many overlook one of the most important audiences: a company’s employees. Employee engagement helps build strong brand … [Read more...]
5 Tech Innovations That Can Give Your Small Business a Competitive Edge
There's always room to improve your small business, whether it's by increasing sales or lowering per-customer acquisition costs. Attributed by the increase in technological innovations that have transpired these last three decades, the business landscape is ripe with new and … [Read more...]
