This article contains affiliate links. For more info, see disclosure. The most successful companies have a content strategy because it provides a framework businesses can use to guide their online marketing efforts. Instead of worrying about what content to produce next, your … [Read more...]
5 Marketing Lessons We Can Learn from Voldemort
We’re all keen to learn great marketing techniques from the experts. But, while we frequently look to real life experts, what happens if we look at some fictional success stories? June 26th marked a very important day across the world: the 20th anniversary of the release of … [Read more...]
Advanced Accounting Mistakes and How to Avoid Them
Accounting mistakes are common amongst those who manage their own finances. Accounting is a complex role, so without formal training, it would be unwise to expect yourself to be able to deal with every financial conundrum that comes your way. Previously, I’ve talked about some … [Read more...]
How to Price Your Services Correctly
In starting a business, it always pays to have a knack of knowing how much to charge for your services that can draw customers and gain more profit. However, for beginner entrepreneurs, this can be a daunting task. Knowing how to price requires practice, and the more you learn, … [Read more...]
Pivot: How to Plan to Change Direction of Your Small Business
To pivot or not to pivot. It’s a question heard often across boardrooms and small businesses as global competition and technological advances allow (or force) organizations of all sizes to change quick and often dramatically in response to shifting markets and emerging … [Read more...]
