In order for small businesses to improve and be successful, their owners need to invest time and money into marketing campaigns. Marketing can expand your business to various target markets and grant you a leading position in the industry. Additionally, marketing can help your … [Read more...]
Gender Discrimination Is Hindering Tech Industry Growth
Sopra Banking Software uncovers why it is that men still dominate senior positions in Tech and why men are out-earning women, even in equal positions. The UK gender pay gap won’t close until 2069 unless measures are taken to combat it now. That’s another 53 years that women … [Read more...]
How World Affairs Affect Your Business
World affairs and politics impact business in real ways. It's understandable to focus on cash flow forecasts, market share, new product launches, annual accounts, etc. yet overlooking or underestimating the context in which you run your business may directly impact your profit … [Read more...]
7 Exercises You Can Do Right In Your Chair!
Do you know that being seated for a very long time poses great health risks? According to studies, people who are seated for a long time run the risk of heart attacks and other problems. It is because the body is in a state which is worse than being a chain smoker. This is why … [Read more...]
Social Media Marketing Trends 2017
The arsenal of digital marketing tactics would not be complete without one critically important part - the Search Engine Optimization - or commonly known as SEO. For more than two decades, SEO has become an integral part of digital marketing and is known to be the most effective … [Read more...]