Business owners have dozens of reports available at the click of a button, but some basic metrics can help you make smarter business decisions. Here are six metrics every business owner should review each month. #1 Contribution Margin The contribution margin formula is … [Read more...]
4 Marketing Analytics Tips to Grow Your Business
Once upon a time, marketing was almost a finger in the air job. In other words, there wasn't really a statistical approach to how it worked, but it was instead about what individuals "thought" worked best for a business. Suffice to say, it's turned into something of a science. … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
The Pros and Cons of CRM Software
CRM or Customer Relationship Management Software is becoming hugely popular among businesses of all sizes. It enables an organization not only to store the data they collect every day but to systematically arrange it and make it accessible to the multiple teams in the … [Read more...]
Why Businesses Should Prioritise Security And Fraud Prevention
Fraud is highly prevalent in business, both internally and externally. It can have seriously detrimental effects for businesses, on their finances and their reputation. Despite the danger it presents, many companies are afraid of facing up to fraud and defending themselves … [Read more...]
