As a publisher, you probably rely on targeted ads to attract traffic and boost the visibility of an advertiser’s message. But for this strategy to work, you often need to collect user data and find out what your target audience likes. With more publishers and advertisers … [Read more...]
How Can Artificial Intelligence Improve Your Business?
Artificial Intelligence (commonly known as AI) is an area of computer science that focuses on the creation of intelligent machines that work and react like humans. This ongoing mission to create smart machines involves very skilled and technically specialized research in computer … [Read more...]
Starting a Business? Don’t Forget to Consider Cyber Security
Entrepreneurship is rewarding and fast-paced. There’s nothing like the feeling of building something from nothing and sharing it with the world. However small your audience or customer base may be, the idea of sharing something you created with the world can be an amazing … [Read more...]
Is Your Business Prepared for a Natural Disaster?
I was chatting with a friend the other day and she happened to mention that she had spent the afternoon with her lawyer discussing what she would do if her business was struck by a natural disaster. Of course, she has business insurance, and is also covered through her rental … [Read more...]
The Importance of eCommerce for Small Businesses
eCommerce now accounts for roughly 14% of total retail sales. In the US alone in 2018, online retailers made a total of $504 billion in sales revenue. Entrepreneurs are able to set up an online presence at a fraction of the cost to set up a physical retail store. Smaller business … [Read more...]
