What's in A Name? The goal of any marketing effort is to communicate with the targeted customers effectively. So, how do you make your brand name stand out in this competitive world? The first step is to learn what brand marketing actually is. The brand name is more than a … [Read more...]
Signs You Don’t Value Your Employees Enough
You see it all the time: Entrepreneurs often think of themselves as the most important person within their organization. While you, as an entrepreneur, might have thought up the genius business plan and brought the organization together, the truth is you don’t do much to make … [Read more...]
8 Steps to Accurately Stock Taking Your Store in the Most Effortless Way
As a retailer, there's no way around it -- stock taking is a must for your business. However, it's probably not on your list of favorite things to do, or a process you had dreams of undertaking when you decided to get into the retail business. So how can you accurately do your … [Read more...]
6 Ways to Engage Employees and Boost Productivity
For companies to thrive in the digital age, they need employees that commit 100% to the cause. For this to be realised, employees need to feel motivated, charged with energy and ultimately, be fully engaged in their role. However, with a recent study claiming that 85% of the … [Read more...]
Three Cardinal Rules to Create A Successful Business Plan
Developing a business from scratch is a very challenging task. People don’t really want to take a service or buy products from new brands. However, many smart entrepreneurs have managed to make a new brand successful with their innovative and brilliant business plan. People don’t … [Read more...]
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