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The world of business is a tricky one, and business owners certainly have their work cut out trying to grow and expand their venture regularly. As a business grows, it will inevitably need more employees as more work needs to be fulfilled.
However, attracting employees is a task in itself, as there are many other growing SMEs which will also be competing for the same type of employee. In light of this, here are some of the ways growing SMEs can attract employees.
Competitive Pay
There are no two ways about it, offering a competitive rate of pay will undoubtedly entice more people to the role. Using a website like Glassdoor can help you to determine what your competitors may pay for a similar job role that you might be advertising for, and then you can match that or top it should you wish.
Of course, pay is not the only factor which will attract employees, but after one of the worst wage squeezes in history, everyone will be happy to earn a decent living for the work that they do.
Growth Opportunities
If you give your employees the chance to grow along with your business, then they will surely be grateful, as it gives them the chance to expand their own skill set as well as giving them variation in their work.
SMEs work very differently to established companies, and employees are often given multiple different roles in different fields/departments (someone in marketing may also do some HR or admin work). This makes the job exciting and varied and helps you to build a highly talented/skilled workforce which has a deeper understanding of the business and its various needs. Advertising opportunities for progression, and including some precise details about them, will go a long way in attracting employees.
The Workplace
It is the 21st century, and no one wants to work in a drab, dreary office any longer. Many modern workplaces now have areas where employees can feel at home, with games consoles, sofas and even electric skateboards (if there is enough space).
Sometimes it is small comforts like this which really resonate with those looking for work, and encourage them to apply for the job. The more extras that you can offer like this, the more your business will seem like a homely workplace, where people can both work and relax during their break. Areas like this will also help them to be more relaxed and less stressed at work.
It shouldn’t be too difficult to attract employees to an SME, so long as you stay up to date with modern day practices. If you can make working at your business exciting, rewarding and fulfilling, then you’ll have a flock of potential employees fighting for a job there.
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