The real estate market can be very competitive for all that enter. For this reason, there are some things you must do to set yourself apart from other properties that are available in your area.
If you were looking for some reasons to stand out, you’ve come to the right place for real estate marketing tips.
1. Stay Active on Social Media
86% of people use social media daily, making it one of the best places for real estate agents such as yourself to find potential buyers. After you’ve signed up for your social media account, you can use it to stay in contact with people that might have questions, promote your newest listings, and schedule home tours.
It’s a quicker means of getting information out to those looking for a home rather than waiting for you to check your email. Besides, depending on the social media app that you use, it makes it easy for followers to share listings with other people who may be on the hunt for a home.
2. Research Your Competition
Before you begin marketing in real estate, the first thing you need to do is check out the competition’s websites. What are they doing that works for them?
Are there things that aren’t working? Once you’ve got better knowledge of the types of marketing strategies that gain the most response from clients, you can begin implementing them as a part of your marketing strategy.
Another great reason to study your competition is to help you create real estate marketing ideas that your competition hasn’t thought to try.
3. Have a Business Card
When you’re out and about, you might be asked about the services you offer to people searching for a home. There’s no better marketing tool in real estate than having a business card on hand to give to people.
Your business card should be captivating and eye-popping while providing potential clients with the necessary information they need to reach you. If you’ve got old business cards take some time to revamp them and update information that might be outdated.
4. Take the Right Photos
A house tour is only half the battle when selling homes. The real battle lies in getting buyers to schedule a tour of the home, to begin with.
This is why you need to ensure that you hire real estate marketing solutions like Open2View QLD to capture high-quality photos of your listings. People spend a lot of time looking at photos of listings online before deciding if viewing the home is worth their time.
It’s like a model attending a casting call. You want the home’s portfolio to showcase the best sides of the home through photos.
5. Take It Virtual
Right now, with the pandemic still rising in certain areas, people are doing what they can to keep themselves and their families safe. You will get more business if you offer a virtual option on your site.
The virtual option allows buyers to walk through a home with you without leaving their home in the process. There are several ways that you could conduct a virtual tour.
You could either visit the home and walk the client through or set up an online portal that provides the tour once a client has scheduled an appointment without you having to be present. Even during virtual tours, take the time to list important details about the home where clients can access them easily.
6. Create a Google Business Page
Business pages are a separate entity from your website where clients can find your business and contact information. It’s also a place where clients can scroll through the most recent reviews that have been left about you.
We encourage you to insert all social media and website information on your business page so that every click will lead the client to where they need to be.
7. Improve Site Navigation
Sometimes people get caught up in creating a wonderful website that they don’t take the time to think about loading time or ease of use. Before you publish your site, there are several factors that you should consider.
What’s the loading time of each page? Is the text or color distracting? Will clients be able to find what they’re looking for without searching for long periods?
Also, you need to ensure that your site is compatible with all devices. This is a huge problem and could cost you, future clients. The last thing you want is to publish your site only to realize that it doesn’t work for most people. Using tools such as an IDX feed plugin for your WordPress site will ensure your site offers modern search options.
8. Use a Scheduling App
Some real estate agents rely solely on text or email communication to set up appointments with homebuyers. One of the most beneficial marketing tips we have to offer you is to set up a scheduling app.
The app will allow people to schedule appointments based on your availability. Instead of waiting for you to get back to them, all the scheduling information is at their fingertips, and you’ll receive the appointment notification before it’s time for the tour.
These types of apps also make it easier for clients to cancel appointments before the day of the appointment if necessary.
Real Estate Marketing Tips
We wanted to share several real estate marketing tips with you, and we listed the most important ones above. Take time to create a business page, and don’t hesitate to revamp your business cards.
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