• Home
  • Blog
    • Business Partner Magazine Archive
    • Write for Us
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

7 Tips for Planning A Successful Business Event

June 6, 2019 by Contributed Post

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Tables set up for business event

Events and conferences are regarded as a part of running successful businesses today. There is much that they make possible- they connect you with your partners, keep the customers engaged, and boost your brand’s visibility. However, much needs to be done for making your business event a success. While having a professional event management company to handle the task is imperative, you should still know what goes into planning a perfect one. Here are some tips that should be followed to plan a business event successfully.

Have a well-defined objective

Having a clear, well-defined objective is essential for the success of any venture and business events are no exception. Define the goal to start with, whether it is meant for product launch, brand promotion, customer acquisition, or some other purpose. This is important because the entire strategy is to be designed around the objective. Obviously, an event for the customer must be planned differently from a conference organized for your business partners and industry influencers.

Set a theme for the event

Once you have the goals established, setting up the theme for it is the next feasible thing to do. A themed event has a greater recall value as the audience is more likely to remember your efforts for doing something unique. This is something that assures long term success and a good return on your investment. The location, décor, uniforms, and menu, everything should match with the theme to ensure a great and memorable experience for your guests. Marquees are becoming ever more popular as businesses look to customise experiences and choose locations that meet the brand and core principles.

Draw up a budget

When it comes to making any business expenses, budget matters the most for business. This rule applies to events and conferences too because they are a major marketing expense for any business. Establishing the budget right at the start will ensure a successful plan without toppling your finances. Convey the constraints to your event management company and clarify that you would not want to overspend.

Know the essentials

Although your planner will look after the nitty-gritty, you should know the essentials as well. Start by shortlisting the right venue for the program according to the number of people on your guest list. Pay attention to factors such as décor, parking, servicing, and seating too. David Frost from BrightVisionEvents.co.uk says that a good dinner is key in closing any successful event. If you are holding it in an outstation location, ensure that you have proper accommodation arrangements in place.

Create a guest list

The guests are most important because the event is organized for them. Have a list prepared right at the initial stage of planning because your planner would need to know the number of guests before ideating any plans. Make sure that you have everyone you want to invite on the list. Double-check if you need to because missing the key members can get you in a fix. Print some copies of the list and share them with your team and planners. Have the invites sent out well in time so that you get acknowledgements from the prospective attendees.

Leverage social media

While personal invites will always be a key essential for any business event, you need to keep pace with the modern tech trends as well. Leveraging social media to keep in touch with your guests is a great idea. You can use social media channels to communicate with them effectively, convey the event schedules, and keep them engaged before and after the event. Social connect can also increase your brand’s reach as people prefer to share their inputs and feedback through these channels.

Have a backup plan

Though a professional event management company will do everything to ensure that it is a success, disasters may still occur. So, it is wise to discuss a backup plan with the planners in advance. What if one of the key speakers fails to turn up or there is a glitch with the sound equipment? What if the weather goes bad and there is a traffic jam outside the venue? Your backup plan should have everything covered with alternative arrangements just in case anything goes wrong. Rehearse the entire schedule once or more before the actual event to identify the possible challenges and think of viable solutions.

Business events are crucial for your reputation, which is the reason that you should aim for nothing but perfection. Whether you are planning something big or small, having it handled by experts is important because they have the right kind of skills and experience to ensure that every single event, they manage turns out to be a huge success. 

You may also like: Stand out from the Crowd: How to Create the Very Best Event

Image source: Unsplash

Filed Under: Event Planning Tagged With: brand, budget, Event, Event planning, planning, Social Media

Comments

  1. rachel frampton says

    October 6, 2020 at 12:31 am

    My favorite part of this writing is you talked about the importance of booking a pianist or a band when it comes to holding a corporate event. You’re also right that the party’s theme must be consistent, starting from the location down to the menu. Well, in my opinion, they must hire a catering service that offers a dessert bar because this will definitely satisfy the guests’ cravings for sweets.

Trackbacks

  1. How to Plan a Conference and Attract Industry Insiders says:
    September 17, 2019 at 3:01 pm

    […] You may also like: 7 steps for planning a successful business event […]

  2. Gather & Grow: Why events should be part of your business growth strategy | Flexispace says:
    November 14, 2019 at 5:08 am

    […] a recent Business Partner Magazine article it was asserted that “having a clear, well-defined objective is essential for the success […]

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • All You Need to Know About Shopping Online
  • How to Check Bank Balance without Going to the Bank?
  • The Most Exciting Inventions Coming Down In 2021
  • How to Create a Facebook Marketing Strategy
  • Life Insurance For SBA Loans, What You Need To Know

Categories

Archives

Ad – Reach the Top of SERPs

backlink tools

Tags

Accounting apps brand business growth business skills business success communication Customer Service Cyber security Data design Digital marketing ecommerce Efficiency employees environment equipment Featured Article finance finances Health and Safety infographic insurance Investing IT lawyer leadership legal legal services Management Marketing marketing strategy Outsourcing productivity property sales security SEO Social Media software startup Technology Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2021 - Business Partner Magazine·