When people talk about the future of business marketing, they see the future in very narrow terms. Some still say that the future of business marketing is online. These are the people who have never seen the side of a bus, a highway billboard, or a takeaway leaflet. Modern 3D rendering isn’t the only facet to business marketing in the future, but it certainly has a seat at the high table.
Why is 3D Rendering a “Part” of Future Business Marketing?
Because it is awesome is why. There are some parts of modern marketing that really benefit from 3D rendering, and the benefit is awe-inspiring. Take a look at remodeling and interior decorating companies. They have some of the most amazing 3D transitions from one room to another. They are on par with modern movies in terms of production values.
The jaw dropping thing is that many of these videos never see the Internet or mainstream media. These companies take photos of people’s rooms, create a 3D model, create a model of the expected end result, and then create a transition video for the client. It looks impressive and is only the tip of the modern marketing iceberg.
Some bike modification companies show what your bike looks like now and what it will look like when they are finished with it, and the production values are amazing. We live in an age where you can promise something to somebody and show them an almost photo-realistic version of the expected product via a short advert. This type of marketing will flourish because it is awesome and works better than any other demonstrative/example tool.
Which company would you choose if the first designer asked you to imagine their ideas as they describe them, and the second offered you 3D rendered art of the proposed ideas so the customer can actually see what the end result will be?
Look at What Blender Did for 3D Rendering
Back in the old days of computer animation, Pixar created Toy Story and blew the minds of children and adults alike. They then released Blender for free, saying it is what they used to create Toy Story. Unfortunately, even with the best will in the world, it was a very difficult program to use. In most cases, this is the end of the story, but Blender went further.
The free software became more sophisticated, more efficient, easier to use and a lot more powerful. Even these days, it is an editing program, design program, 2D animator, 3D animator, renderer and much more. It didn’t get this way because 3D rendering is a dead end. It got this way because the power of 3D rendering was worth the effort and strife. What people were able to achieve with Blender was what pushed them forwards.
If you want to predict the future, you must first know your past. Blender grew and became more sophisticated because the end result, the 3D rendering, was worth the effort. Now, take a look at interpolated rotoscope movies. It was a very big deal… until it wasn’t. Modern 3D rendering isn’t a fad. It is here to stay because the end result is worth working for.
Modern 3D Rendering is Getting Cheaper
This was hinted at previously in this article. Modern 3D design and rendering is far cheaper than it has ever been in the past. People can create their own renders in their bedroom thanks to free software like Inkscape and Blender. Thanks to services like RebusFarm, whole teams can work remotely to build multiple projects at the same time. Plus, as design companies mature, they find better and more efficient ways to work while maintaining their high quality standards. This is why good animation and good 3D rendered designs are taking less and less time to create. Things in this sector will only get better, which is good news for business marketers in the future who wish to use 3D rendering in their adverts and business examples
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