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The importance of customers to a business cannot be overstated. Regardless of the size of the business, customers are what help it continue to succeed and grow. Customer loyalty comes from a quality business idea and good customer service. The customer wants to feel like they’re being heard and understood by the business, and that the business truly has the customers’ best interests at heart. At times, both business and customers go to great lengths to facilitate and maintain this relationship, and both can benefit greatly from it.
However, sometimes customers can be difficult to work with, which can be a source of great concern to the business. Customers can sometimes even succeed in intimidating the business or tarnishing its credibility in their social circles, which can have far-reaching effects. The customer feels like it’s valid to do these things because the business, at the core, exists to provide a product or service to the customer. This does not mean that the business has to do what the customer wants or that the customer is being uncooperative on purpose, and these problems can be easier to deal with, with more experience and familiarity with certain customers.
As a starting point, Fundera has made an infographic on 11 types of difficult customers, which includes not only their traits and tendencies but also some ways to help facilitate a productive and useful discussion with them that ends well for all parties involved. It’s set up in a way that’s fun, easy to understand, and easy to share with a team, and covers a wide range of personalities. This guide includes character archetypes like “Indecisive Izzy” and “Demanding Devin”, and can help you learn easy ways to prove to your customers that your business truly hears and understands them.
Infographic created by Fundera
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