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Writing online content isn’t a simple job. There are many layers that folks don’t even realise. The way an individual writes online content affects its reach. A piece of writing should be SEO friendly to succeed in reaching out to maximum people. We do SEO to extend the reach of a webpage/website. To extend the reach, it’s essential to possess good backlinks. There are many websites that allow submission of internet sites, they’re a web directory of internet sites.
Returning to the content, the quality of the article matters, but it’s wasted if the website or the webpage isn’t popular. It’s essential to optimise the content for both users and search engines. Content writers need to give a piece of writing sufficient time and put in efforts to extend its reach. Digital marketing agencies like Digibulls provide SEO optimized content. So one can definitely rely on professionals. Content optimisation is essential, creating backlinks for an article is essential. Below are some ways in which will make the content SEO friendly:
1. Profound Research To Seek Out Good Keywords:
Including keywords in your articles is vital. It improves the visibility of the article on the search engines. Keywords that are relevant to your article and are popular can give a much-needed effect. Popular and relevant keywords can help the websites dominate the search results. With the proper set of keywords, you’ll reach your audience quickly.
There are specific tools that will help the content writers to improve the reach of a keyword. It’s better to specialise in long-tail keywords, their search volume could be less, but they’re essential.
Long keywords can give the webpage and also the content, high rankings on the SERPs. People use long keywords when they look for something specific. Another thing that writers got to pay attention to while using keywords is, they need to use them at the proper places. The keywords should look natural and not stuffed.
2. Use Headings And Subheadings:
Using headings and subheadings within the article makes it more optimised for the search engines. The algorithm of the search engines wants sites with articles that have excellent and proper headings and subheadings. Heading and subheading make the content of the article readable.
If the content is straightforward and attractive, it’ll create word of mouth, which may be an excellent organic way of promotion. The crawlers of search engines read the headings/subheadings and understand your content through it.
Using keywords in headings increases the probabilities of upper ranks in SERPs. Writers again got to know that relevance with the content is the most important.
3. Add A Link To A Previous Article:
This is indeed a smart way to transition the content from average to SEO friendly. An internet page can increase its rank by the number of backlinks it receives. Good content can easily get more backlinks. These are often internal and also external. Backlinking not only helps to drive traffic but also ranks the older content higher. The users can link the old content with the newer ones. People, and even search engine crawlers, can easily find your best articles. When the users create backlinks of top quality, the reputation of the website increases. Also, the validity of the website increases too. More the links, more are the chances of going to be among the top ranks in SERPs. When content consists of links from reputed and high-quality sources, it creates trust among the readers. This also fuels up reader engagement and SEO of the website/webpage.
4. Select Images Wisely:
Images are an integral and necessary part of the content. People and search engine crawlers are more likely to pick those pages that contain attractive photos. The presence of photos makes the website more charming. A content developer can optimise the images by adding keywords that are associated with the image files. He/She also must provide the ALT tags alongside the image files. It’s necessary to optimise the dimensions of the photos. If the dimensions of the pictures are just too large, then it’ll hamper the loading time of the webpage. This might harm SEO to an outsized extent. The content creator must remember to keep the photos just fit for the content and the page. It’s also essential to take care of the visibility also the quality of the photo to be published.
5. Write Content That’s Shareable:
If the article is SEO-friendly, content-rich and interesting, then the website has already reached a particular level. The subsequent step is to make it shareable. There are many websites available online that help the content to be shared on social media. Because of this, people that view the content can share it easily.
6. Use Content Optimization Tools:
There are numerous content optimisation tools available that folks use in everyday writing tasks. They turn out to be extremely helpful when it involves reviewing a piece of writing for SEO. They do the work of an editor. This might include identifying the sentences that are difficult to read, use of passive, readability and more.
7. Follow A Structure While Writing An Article:
It’s important to follow a structure while creating content. The main reason behind that is the necessity of developing quality content. A well-structured content increases the engagement of the user with the content. It also helps in understanding the message well. A transparent introduction of the subject will work well. Also, it will attract more readers to read ahead. Additionally, one can dig deeper into the subject in a step by step manner.
8. Keep The Title Attractive:
To get higher ranks on SERPs following tips are often followed while deciding the article’s title:
- Add the most relevant keyword at the starting of the title.
- The title shouldn’t be of more than 60 characters. The reason behind this is that search engines like Google only show 60 characters in their SERP.
- Ensure that it describes what the article is about.
There are tools that will analyse your keyword and tell you about its grammar, readability and therefore the length of the title. Supporting the analysis gives a score to your title too. One such tool is CoSchedule; it also shows the Google search preview.
9. Write Short Paragraphs:
The length of the paragraphs within the articles should be short. It makes the content readable. Keep paragraphs 3 to 4 sentences long. It’s easy to read it that way. Using bullets and numbering rather than long paragraphs, makes it to the point, attractive and understandable. It’s important to do that because some users access the web from their mobile phones. It’s hard to read long paragraphs on a little mobile screen if it is not in a proper structure.
10. Write Meta Description Carefully:
The meta description is a summary of your content. The search engines use it, it’s shown beneath the title as the content that describes the page. The Meta Description must be attractive and should convey a summary of the content. Using facts and knowledge associated with the articles is additionally a great way of achieving high ranks in SERPs. Some digital marketing experts advise content writers to use keywords in it too. The length of the meta description is between 150-160 words, and in those words, you’ve got to explain your content.
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