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With Instagram being one of the biggest and most used social media platforms currently out there right now – it has more than 500 million daily users! – it offers businesses with an unrivaled opportunity to be able to engage directly with their current customers, as well as reach new customers also. There are a number of reasons why doing this will help to improve any business, both big and small.
1. Boosts Sales
Being able to freely show off your latest products or services to an already captivated market is a sure fire way of boosting sales of these things. Good ways of doing this include running promotional advertisement campaigns in the form of a prize giveaway, offering a discount code(s), or by using influencers to share your products / services with their followers also.
2. Sparks a Call to Action
When using features like Stories on Instagram, you are able to direct your followers straight to either your website, blog post, Facebook, or anywhere else that you want them to go to. Links like these provided a greater amount of added value to your customers, as well as giving them even more content to consume.
3. Puts a Face to your Brand
The bio and photo part of your profile gives any business a great opportunity to reflect the brand in any which way that you want and can feature things such as customer reviews / testimonials, photos of your products / services, or even photos of your team. Use this space creatively to really set yourself apart from the competition and provide followers an insight into who you really are.
4. Shows Appreciation to your Customers
Customers really appreciate it when you engagedirectly with them. This can either be in the form of answering any questions that they may ask on one of your posts, liking one of their posts, or even sending them a direct message to thank them for using your products / services.
5. Allows Data Collection
Using polls and and asking direct questions to your followers allows you to collect important data relating to the products / services that you offer. Furthermore, with a business account, you can delve into the analytics to see who your followers are and where they are based.
6. Lets you Stay Up to Date
Instagram acts as a great platform for spying on your competitors and seeing what the latest trends are within your market. Doing this enables you to always stay on trend and never get left behind when it comes to the latest consumer crazes within the industry that you are based in.
To find out some of the ways in which you can better use Instagram for your business visit SocialMeep.com. Regardless of what sector a business is in, they can benefit by being on this platform and using services like Social Meep to really get the best out of it.
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