• Home
  • Blog
    • Business Partner Magazine Archive
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • News
  • Business Success
  • Marketing
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Why should your new business attend an exhibition?

August 17, 2016 by Sathesh Alagappan

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Business tradeshow
Image source: Pixabay.com

As a new business, making the step to exhibiting can seem daunting. After all, it can come with a fairly big upfront investment so you’ll want to be sure that it can deliver a positive return on investment. Luckily for you, it can. Here are 5 reasons why your new business should exhibit:

1. Proven to have a good ROI

When carefully planned, exhibiting is proven to have one of the best ROIs in comparison with other marketing methods. If you’re exhibiting for hard sales and leads, then it’s a proven medium to help you meet your aims.

In order to get a good ROI, you need to make sure you carefully plan your event. Once you’ve worked out how much the event will cost to attend (after adding up all those hidden costs too of transport, stand space, displays, etc), work out how many leads or sales you have to make to break even. From here, you can set your exhibiting goals to define how successful your event was.

2. Get feedback

There aren’t many other means of advertising that get you face-to-face with your future customers. It’s a great time to ask them questions and see which products they like and what they are looking for from you. It can be a real eye-opener to receive this feedback to help you grow and develop your new business in the right direction.

3. Establish your business

There’s something to be said about being seen at exhibitions – being shoulder to shoulder with your competitors and allowing visitors to make a direct comparison between you to see who is best for them.

Of course, this also provides you with a perfect opportunity to establish yourself as part of the market and be seen as an equal player. To make sure you’re seen and heard above the noise, make sure you have stunning exhibition displays.

4. Brand awareness

If you choose the right exhibition to attend for your business, then you’ll meet highly targeted customers. There’s a potential for hundreds of people who could buy your products or services to find out more about you.

Remember that brand awareness plays a huge role in a purchasing decision – so being known before the start of a sales cycle is really important! So even those that don’t directly convert to anything more now, could do in the future.

5. Increase your data

Being able to increase the number of people you’re in contact with about your business is really important in order to nurture them for repeat sales, increase their sales value and even convert them from a lead to a sale.

By hosting a game, or competition on your stand you can ask for people to add their business cards to a bowl or enter their contact details into a tablet to be entered to win a prize. Of course, make sure that they understand that in exchange for their data, you’ll contact them. From there, you’ve now got an opportunity to send them your email marketing messages as well as to phone them post-event to grow your data and ongoing awareness of your brand.

Also read: Challenges of the Event Planning Industry

About the Author

Sathesh Alagappan

Sathesh is a freelance writer based in London. His main interests include economics, business methods, and labour relations. He is a History graduate from the University of Southampton. 

Filed Under: Event Planning, Marketing Tagged With: Business communication, Business Event, Exhibition

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Meet Chronicle: The ‘Cursor for Presentations’ with 100k+ Waitlisted Users Launches Public Beta
  • Instant ACH: Here’s How It Works
  • How Can Accounting Services Help Your Business Grow?
  • Top Benefits of Buy IPTV Over Traditional Cable TV
  • LuminX Secures $5.5M to Revolutionize Warehouse Operations with Vision Language Models (VLMs) on the Edge

Categories

Archives

Tags

Accounting bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2025 - Business Partner Magazine·