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In the business world today, it is impossible for any company to survive without being connected to the internet in some shape or form. Without the worldwide web, modern businesses wouldn’t receive the footfall that they receive today or be able to connect with returning consumers and attract new ones.
One of the simplest ways to achieve this is through a company website; however, if the site you’re directing customers to is poorly designed and isn’t mobile-friendly, it will have the opposite effect. In fact, 38% of consumers will stop engaging with a company’s website if images fail to load and the content/layout is unappealing.
This is a considerable number of potential customers lost, which a user-friendly website could have easily prevented. An attractive, easy-to-use website helps attract customers and effectively sells your business to them at any time and wherever. This article discusses why having a user-friendly website is essential for modern businesses to help sell their products or services even after working hours.
Users Will Remain On Your Site Longer
The more user-friendly your company website is, the longer visitors will spend browsing it. In short, the more extended amount of time a user spends on your site, the more likely they are to make a purchase.
This sends signals to search engines like Google, Yahoo and Bing that your website is gaining traffic. With this information, search engines are more likely to display your website in the top few search listings, as it’ll presume your site is relevant hence why it is receiving so much activity.
On the other hand, if users visit your website only to navigate away from it within a few seconds, this also sends signals to search engines, informing them that your website does not meet visitors’ requirements.
As a result, search engines will display your website lower down on the results pages, affecting the number of people who can see your site. This directly correlates with your business’s bottom line, as the fewer customers that visit your website, the fewer sales your company makes.
Improves Your Site’s Search Engine Optimisation (SEO)
Search Engine Optimisation is one of the most crucial aspects of a business’s digital marketing strategy. Since the average internet user refuses to go further than the first five listings when looking through the results page on a search engine, it’s crucial to have a heightened focus on SEO so your business can build a favourable placement.
Successful SEO can increase the amount of traffic your website receives and the number of new customers it attracts by making it more visible. The most common factors that affect your business’s SEO rankings are quality content, link building, site performance, mobile-friendliness, user experience, etc.
A website with all the above qualities highlights that the information your site offers is informative and valuable to search engines. As a result, this will improve your business’s SEO, and your site will rank higher on search engine result pages, which helps your business attract new customers and allow your products/services to reach a wider audience.
Your business can opt to handle SEO management in-house, or you could consider enlisting the services of SEO agencies such as Big Surf Digital. Agencies like the previously mentioned can start SEO campaigns that can help your website receive more traffic and boost your site’s Google ranking. For more insight or to get a free quote, head over to their website today and see how their team could help you make your website more user-friendly.
Increases Customer Satisfaction Levels
Regardless of the type of business sector your company operates in, we’ll wager that you’ve heard of the motto or slogan “the customer is always right.” This famous phrase prioritises the levels of customer satisfaction a business cultivates and puts pressure on staff members to do the same.
Customer satisfaction levels are increased in various ways. Generally, it improves as a business instils confidence and loyalty into them, such as a user-friendly website that returning and new customers can access, navigate, and understand quickly.
Some businesses add music, flashy graphics, videos, slideshows, and even games to attract visitors’ attention when creating a company website. Although these design elements do succeed to some extent, the importance lies within the useability of the site.
It would be best to aim for concise, clear, and straight-to-the-point language organised in sections in a legible font. Amongst your content, you should include keywords relevant to your products or services so that visitors can scan your website and filter company information.
Doing so will make customers enjoy engaging with your company and give them confidence that you will be able to provide a product or service that will meet their needs prompting them to return in the future.
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