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Has this happened to you? You click on one Youtube video, and pretty soon, you’re wondering, where did the hour go?
According to YouTube, people watch over a billion hours of video each day. Considering that you can also find tons of video content on Facebook, Tiktok, and other social media, you can say that videos are taking over the world.
Creating video content for your business is one of the best marketing strategies today. For this purpose, you need to learn about video production. But what is video production?
To learn more about how the video production process works, please keep on reading!
What Is Video Production? Three Main Stages
The overall process doesn’t change whether you create videos yourself or hire a video production company. Whether it’s a product video or a full-length movie, there are always three main steps to video production. These are:
- Pre-Production
- Production
- Post-production
Let’s look at what happens during each step.
1. Pre-Production
As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Pre-production is all about planning, preparation, and setting up for success. In this phase, no filming happens, only research, organization, and anticipating for problems that might show up.
In pre-production, you lay out the goals, story, and script of the video. You plan out corporate video production costs, the scope, and the project timeline. It’s also in this stage where you scout locations, crew, and talents needed for the recording. Moreover, you should organize all types of files, formats, and other important data by using enterprise media asset management platforms such as Desynova.
Always review the script and make the necessary revisions, and do the same thing with the budget. As you already know, most film projects get canceled before launch due to running out of money.
Without a doubt, pre-production is the most time-consuming part of video production, but it’s also the most vital.
2. Production
The big day is when you get to shoot the video! Production is where you see your ideas for your video come to life, scene by scene. The actors get to deliver their lines, and the crew captures footage for the video.
Filming can take place in a studio or “on-location.” All the cast and crew members travel to each planned location and shoot each scene until they get it right. You can only move to the next phase after you’re satisfied with every scene. It would be beneficial if you hire a local production company. If you plan on filming in Chicago, the best way would be to find Chicago production companies to help you with your filming.
Production is also where the most challenges, such as going over budget and scheduling conflicts, pop up. That’s why meticulous planning during pre-production is so crucial.
3. Post-Production
After the actual filming is complete, post-production ensures that the final product is perfect.
Post-production includes everything that happens after production. It includes merging and editing each scene, organizing every footage, and syncing the audio. It’s also where you can add graphics, music, titles, and special effects. Use Film Impact Premiere Pro professional video transitions and special effects at 50% off.
After you polish your video in post-production, it’s now ready to make its debut!
That’s a Wrap
Did you find the answers to the question, “What is video production?”
It’s not enough to have a camera and an idea. It’s important to know what happens in the actual making of a successful video. We hope that this article can help you produce terrific video content for your business.
For more business tips and advice, feel free to browse our site.
You may also like: Why It’s Time for Your Business to Start Video Marketing
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