You may already be aware that there are many different factors that go into designing a good banner, and these include the size of the fonts you use and what kinds of fonts you use (sans-serif is a common choice for its readability factor). Of course, you also have to think about your main message, with an emphasis on keeping it as simple as possible so your audience can easily understand it. But what else goes into an effective banner, especially if you want to incite action or an emotional response? This is where the right colours come in. Here is what you should know about colours to choose the best ones for your banner.
The basics of colours and why they are important
Each colour has a different meaning attached to it, and it’s essential to consider these meanings and the emotions that accompany them. Your choices in colours will affect how your reader feels about your banner – and, hence, your company and brand. Following is a list of different colours and their meanings, as well as the emotional responses or associations they evoke in most people.
Red is an evocative colour for sure, and most of us associate it with passion, excitement, love, and even danger. Red is an extremely powerful colour, and it is also associated with appetite stimulation, but you have to use it in moderation for it to have a more significant impact. Too much of it can overwhelm your audience.
On the heels of red is yellow, which most of us relate with energy, optimism, humour, and cheerfulness, as a respected printer in Stockport like Harveyboard Print & Digital attests. A touch of yellow on your banner can make it instantly eye-catching, but once again, be careful with how much you use because too much of it can lead to eye strain as it reflects more light compared to any other colour.
Blue is another common colour used in banners, and for good reason. The colour is often associated with elegance, luxury, and extravagance, and everyone knows that blue is a ‘royal’ colour. It is also greatly associated with serenity and intellect, and it can be a little bit cold.
Green is synonymous with freshness, vitality, health, growth and nurturing, and the environment. You can also make use of green if you want to signify a new beginning. One unique aspect of green is that it is easy to look at and doesn’t cause eye strain, which is why you often see it in schools, health facilities, and the like.
Black is another powerful colour, and it is usually seen as exclusive, mysterious, powerful, prestigious, and formal. It’s a highly traditional colour and often used in the corporate world, and the combination of black letters on white backgrounds is the easiest to read of all.
Perhaps it already goes without saying that pink is a colour usually associated with sweetness and femininity, and this is why it’s an excellent choice for baby and feminine products.
No matter what colours or colour combinations you choose, it’s critical to choose wisely. If you already have brand colours, make use of those but when combining them with other colours, it’s best to go with opposite ends of the spectrum as well. Good luck!
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