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Instagram is the one that catches the attention of both brands and marketers commonly when it comes to social media marketing. Various factors have made Instagram a perfect social application for marketing. Companies are achieving remarkable conversions through Instagram than on other social applications. They feel that Instagram is friendly for marketing over other social applications. Thus, Instagram has updated its platform in such a manner that it can provide a better user experience. This article will highlight the factors that made Instagram an ideal application for social media marketing. So, give this article a read as it can help you to have a better knowledge of Instagram Marketing.
Make Your Content ‘Connectable’:
Brands should be very cautious while crafting content for Instagram. They should ideate content that can make people get connected quickly. Hence, extracting ideas from real-life incidents and incorporating them into content can help marketers to produce content that can easily connect with people. Currently, many brands are able to achieve a reasonable conversion rate through Instagram marketing. Hence, it is ideal if brands look at what is happening around them and pick interesting incidents. Later, they can incorporate that intriguing incident into the content. This will subsequently make the promotional easily connectable with the target audience. Thus, the brand will remain etched in the memory of people through this content. There are no duration constraints when it comes to uploading video content on Instagram. For less than one minute videos, you can go with Instagram Reels. If the duration of the video is five minutes or more than that, then you can go with IGTV.
The stories section of Instagram also works in a better way for uploading videos that are less than one minute. Currently, many top B2C companies are using Instagram Reels considering its tremendous conversion rate. According to Social Dice, brands are using paid services like buy Instagram Reels Likes, which works as a catalyst and maximizes the reach of the content. This package works ideally as many brands witnessed an increase in their sales after trying out such packages. If you are a social media marketer and unable to increase the visibility of your posts, then it is a better choice to go with the paid service packages. They can ease the process of attaining a massive reach of your Instagram posts amidst the heavy competition.
Promote Through Instagram Stories:
One of the features of Instagram that is having a better engagement rate is Instagram Stories. According to the data from the social media marketing company Social Dice, the content that gets posted on the Instagram Stories section has nearly 2x higher engagement rate than the standard posts. So, if your goal is to increase brand visibility then it is an ideal move to go with Instagram Stories. This feature can also be leveraged for impulse marketing.
Wrapping Up:
Instagram has the characteristics of fitting to all forms of marketing tactics. In similar ways, Instagram has multiple benefits that can assure an increase in sales.
You may also like: How Are Brands Marketing Using Instagram?
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