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When it comes to marketing, video is king. A well-made explainer video can communicate a complex concept quickly and effectively, and can help increase sales for your business.
In this blog post, we will discuss seven types of explainer videos that you can use to market your business. Keep in mind that the type of video you choose will depend on your target audience and the message you want to send. Let’s get started!
Why do Explainer Videos Work?
As the human attention span shortens, explainer videos remain incredibly common and well-watched. But why is this the case?
It’s because they’re incredibly effective at communicating complex information to viewers in a visually engaging way, while taking only a few minutes to watch. A good explainer video is one of the most effective forms of content a brand can use to educate prospects about its products and services. Its impact is hard to beat with 94% of people in a study admitting that they have used an explainer video to learn more about a service or product.
It is also an emotionally persuasive visual format. It makes it easier to tell a story that people can relate to, which helps them remember your message.
Types of Explainer Videos
Now that we know why explainer videos are so effective, let’s take a look at the different types of explainer videos you can use for your business.
1) Whiteboard Animation Explainer Video
A whiteboard animation explainer video is a type of video that uses whiteboard-style drawings to tell a story. This type of video is perfect for businesses that want to communicate a complex concept in a simple and easy-to-understand way.
Whiteboard animation videos are also great for businesses that want to show how their product or service works. This type of video is perfect for businesses that want to communicate a complex concept in a simple and easy-to-understand way.
You can either hire a professional studio to produce your video, or you can create your own video using whiteboard animation software.
If you decide to go the DIY route, we recommend using a tool like Doodly, which is an easy-to-use whiteboard animation software that anyone can use to create professional-looking videos.
Check out this example of a whiteboard animation explainer video:
Animation Video – Acceptiv from Rocketwheel Productions on Vimeo.
2) 2D Animation Explainer Video
A two-dimensional (or “flat”) animation is a type of video that uses basic shapes and illustrations to tell a story. Flat animations are typically created using vector-based graphics, which means they can be scaled up or down without losing quality.
This makes them perfect for businesses that want to create videos for multiple platforms, such as social media, websites, and email campaigns.
If you decide to go the DIY route, we recommend using a tool like Animaker, which is an easy-to-use animation software that anyone can use to create professional-looking videos.
Check out this example of a 2D animation explainer video:
3) 3D Animation Explainer Video
A three-dimensional (or “additive”) animation is a type of video that uses basic shapes and illustrations to tell a story, but with the added dimension of depth. This gives the illusion of movement and makes it appear as though the objects in the video are moving in three-dimensional space.
3D animation videos are perfect for businesses that want to show off a product that is still in development.
If you decide to go the DIY route, we recommend using a tool like Blender, which is a free and open-source animation software that anyone can use to create professional-looking videos.
Check out this example of a 3D animation explainer video:
4) Motion Graphics Animated Explainer Video
A motion graphics animated explainer video is a type of video that uses animation to bring still graphics to life. This type of video is not necessarily story-based or character-driven and instead uses motion and illustrations to your message.
It is perfect for businesses that want to communicate a complex concept in a simple and easy-to-understand way.
If you decide to go the DIY route, we recommend using a tool like Adobe After Effects, which is a professional-grade motion graphics software that anyone can use to create stunning videos.
Check out this example of a motion graphics animated explainer video:
5) Kinetic Typography Explainer Video
A kinetic typography explainer video is a type of video that uses moving text to tell a story. In this type of video, the fonts come to action, and the quality of the voiceover will have a huge impact.
The lack of characters makes it a cheaper option for businesses that are looking to create an animated explainer video on a budget.
If you decide to go the DIY route, we will still recommend using Adobe After Effects to create a quality kinetic typography video.
Check out this example of a kinetic typography explainer video:
6) Screencast Explainer Video
A screencast explainer video is a type of video that uses a recording of someone’s screen to show how to use a product or service. This is perfect for businesses that want to demonstrate the features of their software products or services.
It can be difficult to create a quality screencast on your own, so we recommend hiring a professional if you decide to go this route.
Check out this example of a screencast explainer video:
7) Live Action Explainer Video
A live-action explainer video is a type of video that uses real people and footage to tell a story. This type of video is perfect for businesses that want to demonstrate people-oriented products and can also include testimonials of real customers.
Live-action explainer videos can be more expensive to produce – although, this isn’t always the case. We recommend hiring a professional if you decide to go this route.
Check out this example of a live-action explainer video:
Conclusion
As you can see, there are many different types of explainer videos that businesses can use to promote their products and services. The key is finding the right type of video for your business and creating a quality video that will engage and convert your viewers.
You may also like: Boost Your Business Reach with Explainer Videos
Image source: Shutterstock.com
