Hiring freelancers is a great place to start when you’re looking to grow your business and improve efficiency. Small businesses that choose this route say that freelancers play a massive role in helping them achieve short- and long-term objectives. So, whether you’re looking for relief for your regular employees during a particularly busy period or you’re in need of help until you can figure out a permanent solution, here are three ways that hiring freelancers can help you in a big way.
A temporary solution for sudden growth
For businesses who are experiencing sudden growth out of the blue, hiring a freelancing team is a great way to access qualified individuals on a temporary basis. Whether you’re experiencing an influx due to the holiday season or simply due to a product promo going viral online, freelancers will ensure that work gets done on time — without the need for a rigorous recruitment or onboarding process. As a result, this will take a major amount of stress off of your regular employees, while reaping major rewards when it comes to taking care of time-consuming business tasks.
One great way to positively implement a freelancing team during a busy growth period involves outsourcing tasks such as marketing, which can often take a significant amount of time (in addition to causing stress). For a small, growing law office, for example, outsourcing certain marketing tasks to a specialized team — like website design, social media management, SEO, and content marketing — can all allow you to focus on scaling up and free up some time for the more important things. There are a number of different marketing tasks that can be outsourced, which will also prevent employee burnout while allowing your business to leverage expert marketing knowledge and stay on track when meeting goals.
Quick access to quality work
With remote freelancing becoming more and more prevalent in today’s world, growing businesses are able to pull from a vast and talented network of individuals on a global scale. For small, growing businesses that choose to utilize freelancers from around the world, this allows access to quality work from professionals, meaning you won’t have to stress about finding the right person for the job. “As more people look for greater flexibility and remote work opportunities, businesses that don’t utilize freelancer talent will miss out on a share of professionals,” notes Adam Ozimek, Upwork’s chief economist. As such, hiring freelancers will not only help take a load off of your regular employees but will ensure that work gets done on a quality and professional level.
For a growing small business, outsourcing certain tasks — such as marketing aspects like social media management — will allow you to free up time and focus on scaling up. And, with added benefits that involve hiring from a diverse talent pool, and getting help as soon as possible during a particularly busy period, there’s no question that outsourcing will help in more ways than one.
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