Times Square and Piccadilly Circus are two of the busiest areas in the world. They both have rich histories and are most famous for their billboard displays. For the last 100 years, billboards have dominated both areas, with some of the biggest brands in the world advertising there.
The cost to feature on these billboards is astronomical, and only the biggest companies in the world can afford to pay the large amounts involved. It must be difficult for these companies to quantify the ROI on the billboards and it is often more a case of showing the strength of your brand by featuring in one of the most expensive advertising areas in the world. Having said that, the seemingly large fees may be considered small by companies like Coca-Cola who turn over billions every year.
This infographic from Sign A Rama Toronto outlines the history of both areas, the stories behind the billboards, and provides an overview of what the future may hold.
Infographic by Sign A Rama Toronto
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