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Business Partner Magazine

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15 Best Practices For Text Message Marketing

May 17, 2022 by Sandra Hinshelwood

Man holding smartphone with words sms marketing.

Many marketers rely on text message marketing to meet their business goals for various reasons. Also referred to as short message service (SMS) marketing, text message marketing is known for its unmatched open rates since your potential customers can receive your marketing … [Read more...]

5 Tips for Launching a Successful SMS Marketing Campaign

May 17, 2021 by BPM Team

Person using smartphone

When it comes to marketing a business, one channel that tends to be overlooked is SMS marketing. Text messages are becoming an increasingly popular means of communication in the digital marketing world. Consumers are constantly on their phones, so it's no wonder SMS marketing is … [Read more...]

SMS, Apps or Email? Customer Engagement Strategies Analysed – Infographic

June 9, 2016 by BPM Team

Neon IE sms apps infographic

Effective marketing is a core activity for any successful business, and for marketing to be effective, it needs to prompt optimum customer engagement in the right manner and at the right time. The choice between marketing via SMS, email and mobile apps is often a crucial one for … [Read more...]

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