These days, casual meetings end with someone typing their number into the other person’s phone or device and verifying the input is correct. While this works for friends, it’s not the best way to begin a lasting business relationship. Leaving something tangible behind says a lot … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
