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Business Partner Magazine

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6 Best Practices to Create Functional Content for Your ABM Advertising Strategy

June 7, 2022 by BPM Team

Young woman writing in front of big white board

As you align marketing and sales strategies with account-based marketing or ABM, one crucial area needs particular attention.  And that is your content.  While marketing and sales teams have different goals in content, in an ABM strategy, these should be aligned … [Read more...]

4 Marketing Essentials You May Not Have Considered

May 30, 2022 by Kevin Adams

Internet marketing concept

It doesn’t matter if you’re an established brand or a new startup: every company needs a marketing strategy. Without one, you’re effectively lost at sea, hoping for customers to discover your products.  But good marketing isn’t static. It’s about adapting your plans, … [Read more...]

​​How to Make Money on Instagram

May 27, 2022 by BPM Team

PENANG, MALAYSIA - April 13 2018: Woman holding smartphone with social internet service Instagram on the screen.

Social media isn’t all about increasing your brand awareness or gaining visibility within a vertical or market. It can be a direct source of revenue, and the greater your audience, the more you can charge to create a lucrative income stream.  There are multiple benefits … [Read more...]

ETL and Its Importance in Marketing Analytics

May 25, 2022 by BPM Team

Business Coworking Laptop Finance Partnership Concept

Nearly every business relies on data to boost a department’s effectiveness, but it’s unfortunate that most of this data can’t be used in its original format. To top it off, your data is distributed across multiple platforms and devices. You can solve these problems and more with … [Read more...]

Your Marketing is Outdated: Here’s How to Tell

May 25, 2022 by BPM Team

Marketing Analysis Accounting Team Business Meeting Concept

Are you aware of your current marketing strategy and whether it's current? It may not be a question you have considered before, and that could be a problem. As a business leader, you must be aware of your current marketing strategy and where it's taking your business. As a … [Read more...]

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