Webinars have become a popular digital marketing tool in recent years. And for a good reason - they're an effective way to connect with potential customers, build relationships and generate leads. But running a successful webinar is not as easy as it sounds. There's a lot that … [Read more...]
6 Best Practices to Create Functional Content for Your ABM Advertising Strategy
As you align marketing and sales strategies with account-based marketing or ABM, one crucial area needs particular attention. And that is your content. While marketing and sales teams have different goals in content, in an ABM strategy, these should be aligned … [Read more...]
4 Marketing Essentials You May Not Have Considered
It doesn’t matter if you’re an established brand or a new startup: every company needs a marketing strategy. Without one, you’re effectively lost at sea, hoping for customers to discover your products. But good marketing isn’t static. It’s about adapting your plans, … [Read more...]
How to Make Money on Instagram
Social media isn’t all about increasing your brand awareness or gaining visibility within a vertical or market. It can be a direct source of revenue, and the greater your audience, the more you can charge to create a lucrative income stream. There are multiple benefits … [Read more...]
ETL and Its Importance in Marketing Analytics
Nearly every business relies on data to boost a department’s effectiveness, but it’s unfortunate that most of this data can’t be used in its original format. To top it off, your data is distributed across multiple platforms and devices. You can solve these problems and more with … [Read more...]
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