Teams that rely on digital workspaces have become reliant on tools such as online whiteboards. These apps can spark collaboration and creativity and engage workers in many ways. They’re versatile and can be used by different teams for various reasons.
In this article, we’ll focus on marketing teams and how an online whiteboard can benefit them.
Keeping Communication Straightforward
Marketing teams can have difficulty connecting and collaborating without the proper tools when they work online. Chat, email, and video conferencing do a great job connecting the people on your marketing team. But, they’re missing one key element – visualizing.
It’s easier for teams to communicate clearly and get their messages across if they have a way of presenting their point visually. This is where virtual whiteboards shine. Your team can jump on a call or work asynchronously on the same board. It’s a sure way to align everyone, which automatically increases the chances of project success.
Encouraging the Growth Mindset
The marketing field has changed exponentially in the past 20 years and will keep changing. Marketers need to adopt a growth mindset to keep up with these changes. And there’s no better way to spark innovative ideas than to use innovative tools.
Your marketing team needs to think outside of the box to stay competitive. An online whiteboard will allow them to develop creative and unique solutions to their problems. You can’t predict what can happen when you combine multiple people and give them a playground where they can add different files, draw together, and write down ideas.
People on your team need to take accountability for their actions, good or bad. But making sure your marketing team is accountable if they’re working remotely can be tough to crack.
Luckily, with some virtual whiteboards, you can see exactly which employee contributed to which part of the project. Consequently, you can use this information for performance reviews, pay increases, or determine if someone needs a little extra help or training.
Keeping Your Team In Sync
It’s easy to lose track of communication between team members in a virtual marketing team. And for a marketing team to function efficiently, everyone must be on the same page.
Whether it’s a strategy or a current project, an online whiteboard will help your team stay connected and on the same page. Yes, you can use email or other means of communication to get the message out, but we all receive an enormous amount of emails each day, which can be easily overlooked.
Your online whiteboard is a living document. It contains all the information; you can access the history to see what’s changed. And all of these features will allow your team to stay informed at any point in time.
If your marketing team adopts a growth mindset and knows how to use the tools they have to their advantage, your business will be soaring!
So, make sure you invest in good tools, especially an online whiteboard, to ensure everyone is connected, accountable, and collaborative every step of the way.
You may also like: 7 Productivity Tools for the Busy Digital Marketing Team
Image source: Unsplash.com