Effective marketing campaigns deliver results. The problem is that success is not always guaranteed. As a business owner, expecting a turnaround or uptick if you invest money in marketing is understandable. Here are some tips to improve outcomes if you're missing the … [Read more...]
Photography Marketing: Converting Your Visitors Into Leads
Most business owners realize just how important a professional-quality website is. Maintaining a great online presence can help take your business to the next level. Currently, over 1 billion websites are operating on the world wide web. If you want to edge out your online … [Read more...]
Value of Advertising and Branding
Businesses are putting more money than ever into advertising campaigns and branding projects. Pre-pandemic advertising budgets aren't being matched. They are currently being outstripped as businesses concentrate on positive growth. It was estimated that over $700 billion would … [Read more...]
How to Design a Perfect Mascot for Your Retail Business
Have you been considering designing a mascot for your retail business? A mascot is a brand character that is an ambassador for a business. It is a great marketing tool to create your brand awareness, engage your customers and make you stand out amongst your competitors. However, … [Read more...]
Understanding How Dynamic Ads Work
Dynamic advertisements (dynamic banners or dynamic creatives) are ads that change or adapt to fit the consumer's needs. Since the ad's content, calls-to-action, and/or promotion will alter based on user behavior, marketers can connect to more than one target audience. Dynamic … [Read more...]
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