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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Psychology of Colour

May 24, 2016 by BPM Team

The psychology of colour infographic

For retailers, shopping is the art of persuasion.  When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article "Color Coded: What Your Favorite Color Says … [Read more...]

3 Ways to Prepare for Any Live Streaming Broadcasts

May 13, 2016 by Clair Kim

Man watching sports on live streaming online service

This article contains affiliate links. We earn commissions if you shop through the links on this page. Though only around 2% of the global population is using live streaming broadcast app such as Meerkat or Periscope, many companies are beginning to use these apps in order to … [Read more...]

How to Create a Beautiful Website Without Knowing a Bit of Code

March 18, 2016 by Sandra Hinshelwood

code elements on laptop screen

More than any time in the past we are being told that now is the best time to start a business.  Interest rates are low, inflation is low, the economy is bouncing back, and technology has levelled the playing field by lowering overheads, simplifying processes, and improving … [Read more...]

5 Tips for Building a Strong Online Brand

March 17, 2016 by Lilly Adams

Person using laptop

We earn commissions if you shop through the links on this page. One of the major benefits of the Internet is that it enables small businesses with limited marketing budgets to build successful brands and compete with much bigger companies. In this article, we provide tips that … [Read more...]

What Does Your Brand Represent?

February 27, 2016 by Malik Muhammad

Brand concept

Much is said, read and written about business models, using social media, continued professional development, positive mental attitudes, team building days, raising brand awareness, effective networking etc. and most people in business have access to these tools to a lesser or … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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