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Business Partner Magazine

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Your Marketing is Outdated: Here’s How to Tell

May 25, 2022 by BPM Team

Marketing Analysis Accounting Team Business Meeting Concept

Are you aware of your current marketing strategy and whether it's current? It may not be a question you have considered before, and that could be a problem. As a business leader, you must be aware of your current marketing strategy and where it's taking your business. As a … [Read more...]

7 Types of Explainer Videos for Small Business Owners (with Examples)

May 24, 2022 by BPM Team

Vlogger recording computer repair on camera for vlog

When it comes to marketing, video is king. A well-made explainer video can communicate a complex concept quickly and effectively, and can help increase sales for your business. In this blog post, we will discuss seven types of explainer videos that you can use to market your … [Read more...]

How To Launch A Media Strategy With A Small Budget

May 23, 2022 by Sandra Hinshelwood

Marketing business concept

Marketing is an essential aspect of a business. It’s what will drive customers or clients to your business.  To develop an effective marketing plan, you need to develop a strategy, though coming up with one requires funds. But what if you don’t have enough funds to … [Read more...]

Tips for Better Market Research

May 17, 2022 by BPM Team

Market Research Business Percentage Research Marketing Strategy Concept

Obviously, market research for a marketing agency is an everyday matter, but what about for smaller and emerging businesses that are still relying on their own marketing efforts to grow their companies? It’s perfectly possible to go it alone in marketing in the early days when … [Read more...]

15 Best Practices For Text Message Marketing

May 17, 2022 by BPM Team

Man holding smartphone with words sms marketing.

Many marketers rely on text message marketing to meet their business goals for various reasons. Also referred to as short message service (SMS) marketing, text message marketing is known for its unmatched open rates since your potential customers can receive your marketing … [Read more...]

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