Using advertising trucks to market your business is a great way to boost brand awareness. Not only do these ads have a broad reach, but they also allow you to track audience analytics. Trucks can deliver your brand message to virtually any location. You can also save money on … [Read more...]
Differences Between SEO and PPC Marketing Campaigns
In marketing, visibility is a master recipe for success. Getting your brand's name out there helps people know the brand and what it stands for, which brings traffic and money. But there are two paths businesses often take. One is the organic strategy, usually having search … [Read more...]
How Important Are Negative Keywords For Your Ad Campaign?
Digital marketers are always looking for ways to improve their search advertising strategies. The importance of negative keywords has come under increased scrutiny over the past few years. Many have argued that they are an essential component of an effective advertising campaign, … [Read more...]
How to Increase Customer Walk-Ins to Your Jewelry Store
The jewellery industry has been hit hard with declining sales in recent years. One of the main reasons for this is that customers are no longer walking into physical stores to make their purchases. This is because online shopping is more convenient and often cheaper. To increase … [Read more...]
3 Ways to Leverage Account Planning to Boost B2B Sales
Account planning is a process that helps you understand your customer better and, in turn, sell them more. By developing a deep understanding of the needs and goals of your customers, you can create campaigns that are more relevant to them and, therefore, more … [Read more...]
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