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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How Marketing Targets Vulnerable Communities

June 6, 2023 by BPM Team

Marketing strategy visualization

Introduction Marketing plays a crucial role in shaping consumer behavior and influencing purchasing decisions. However, in recent years, there has been growing concern about how marketing targets vulnerable communities. This article explores the various strategies employed by … [Read more...]

Personalized Promotional Products: Creating a Memorable Connection with Customers

June 5, 2023 by BPM Team

Design space on a tote bag

Both big and small businesses must stand out to attract existing and new customers. However, with technological advancement, most people have focused on social media and forgotten product promotion, which is an effective way of advertising your company. There are … [Read more...]

Testimonial Advertising: Best Ways to Use It

June 2, 2023 by BPM Team

Male hand using a laptop computer with pop-up smile face five star

Testimonials are one of the most powerful forms of advertising out there. They provide social proof that your business is reputable and trustworthy, and can be the deciding factor for potential customers who are on the fence about making a purchase. In today's digital age, where … [Read more...]

Thomas Peter Maletta Explores 9 Lead Generation Techniques to Help Grow Your Business

June 1, 2023 by BPM Team

LEAD GENERATION concept

Lead generation is the blood of every business, serving as the foundation for growth and success. As a business owner or marketer, it is crucial to continually explore and implement effective lead-generation techniques to attract and convert potential customers. This article will … [Read more...]

5 Interesting Ways Companies Can Market Themselves Online

May 31, 2023 by BPM Team

Matured woman doing a podcast

Companies in today's lightning-fast digital landscape are always looking for fresh strategies for internet advertising. The internet affords them numerous avenues via which to reach their demographic, raise awareness of their brand, and ultimately expand their operations. This … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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