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Business Partner Magazine

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6 Ways to Improve Your Subject Line and Boost Your Open Rates

May 6, 2020 by Contributed Post

woman in grey sweater sitting cross legged on floor with laptop on knees

An effective subject line is crucial to a successful email marketing campaign. In fact, a study found that 47 per cent of recipients decide whether to or not to open an email based entirely on the subject. It’s no wonder why this is the case, as the subject line acts as … [Read more...]

Reasons Why Your Email Campaign Isn’t Working

July 27, 2018 by BPM Team

Reasons Why Your Email Campaign Isn’t Working

Studies show that most people prefer to chat over email when compared to over the phone or even via text. For this reason, it’s so important that you are able to create a good email campaign because this can make all the difference to your marketing efforts. It Isn’t Optimised … [Read more...]

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