If you are like most business owners, you use your website to generate leads, sell products or services, and interact with your customers. However, if you want to grow your business, you need to use your website analytics to do just that. Website analytics is the measurement and … [Read more...]
Important Social Media Metrics That You Need to Track at All Times
With over four billion people using social media worldwide, chances are you’re already leveraging social media marketing to grow your business. But how do you know that your social media strategy is helping you achieve your business goals? The simple answer is social media … [Read more...]
What is the scope of a Master’s in data analytics/big data?
With rapid technology adoption across a variety of industries, there is a soaring demand for analytics professionals. According to the Monster Annual Trends Report, big data and data analytics are predicted to be the most in-demand skills in 2022. In this dynamic and … [Read more...]
How Your Business Can Benefit from Using Data Analytics Services
Businesses today are collecting data along with all points of the customer journey. Information may include the customer’s interaction on social media, digital clicks, mobile app usage, and more. All the information contributes to a data fingerprint that is unique to the … [Read more...]
2 Non-Invasive Ways to Track Employee Performance
Any data visualization designer will tell you that information presented the right way can dramatically change how you think about things. Whether you’re trying to solve a specific problem, change the layout of your website, or make a persuasive pitch, data plays an … [Read more...]
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