A buyer persona is an abstract depiction of your ideal customer that helps you understand them better. This depiction helps you tailor your content, website development, marketing, and product development to meet the specific needs, behaviors, and demands of your target … [Read more...]
How to Create a Top-Quality Marketing Persona
In the world of marketing, it’s common knowledge that if you’re marketing to everyone, then you’re actually marketing to no one. You have to know exactly who you’re talking to in order to sell effectively. In fact, marketers have to know more about their ideal customers than … [Read more...]
Are you really putting yourself in your customer’s shoes! How well do you know your customers?
How much do you know your customers? Do you know them well as they know your business? In today’s fierce business environment, it is extremely challenging to pull in sales easily, since we are dealing with a much more computer-savvy and intellectual population. Sometimes, a … [Read more...]
