The packaging of a product plays a significant role in how well the product would be accepted by the consumers. This would, in turn, add to the growth and success of a business. When it comes to buying cosmetics, people want to be sure of its quality before deciding to purchase a … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
Overlooked Marketing and Branding Strategies for Small Businesses
Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small … [Read more...]
Advertising Your Business at a Convention
When it comes to bringing in the masses, heading to your nearest marketing, networking, or general business convention is always a good step. Setting up a stall that allows you to showcase all the best and brightest in your business, to the people who will really understand and … [Read more...]
You Are Running Your Exhibition Stand All Wrong! (Here’s Why)
You may think that just turning up and handing out a few leaflets, and smiling at a few people is enough to succeed at attending a commercial exhibition, but you'd be all wrong. In fact, there is a lot more to achieving success at these short but valuable events, and sadly a lot … [Read more...]
