Account planning is a process that helps you understand your customer better and, in turn, sell them more. By developing a deep understanding of the needs and goals of your customers, you can create campaigns that are more relevant to them and, therefore, more … [Read more...]
Otter PR Ranked the Number 1 PR Firm in Florida
Clutch, an online platform that guides 1 million customers around the world each month on identifying proven, trusted, and qualified business partners, has named Otter Public Relations as the top PR firm in Florida. Otter PR, which also has been rated the top PR firm in the … [Read more...]
Why Offering B2B Subscription Packages Has Become a Go-To
Did you know that the B2B eCommerce industry is expected to reach $1.8 trillion by 2023? Instead of making purchases through a sales representative, clients find it much more convenient to get everything they need online. So for businesses trying to break into their preferred … [Read more...]
Tips to Grow Your Company’s B2B Sales Revenue
Enterprise sales for business-to-business products and services are extremely complex and competitive. Because these deals typically involve ongoing contracts and orders, a lot of potential future revenue hangs on being able to close that first deal. Here are a few important … [Read more...]
3 B2B Market Research Methods That Most Organisations Overlook
There’s a strong correlation between B2B market research and profitability. Firms that undertake systematically structured market research grow faster and are more profitable as opposed to firms that don’t. Regardless of whether you’re starting or expanding your business, it’s … [Read more...]
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