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Business Partner Magazine

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The Complete Guide to B2B Lead Generation in 2025

October 3, 2025 by BPM Team

B2B lead generation services

B2B lead generation in 2025 looks very different from where it stood five years ago. Back then, companies leaned heavily on email blasts, generic outreach, and volume-driven tactics. Today, lead generation has become sharper, more data-driven, and far more personalized. The shift … [Read more...]

Go for Growth with Channel Partner Incentives

December 13, 2024 by BPM Team

Close up of modern people analyzing data using laptop while working in the office

Finding a way to create partner engagement is essential to succeeding in today’s competitive B2B markets, with channel incentives serving to bolster partner sales and orchestrate successful incentive marketing initiatives. We’re going to explore the dynamics of channel … [Read more...]

Revolutionising B2B Beauty: The Power of Private Label Makeup

January 31, 2024 by BPM Team

Professional make up products

In the dynamic world of B2B beauty, the concept of private label makeup has emerged as a transformative force, redefining the way businesses approach the beauty industry. This blog post aims to shed light on the game-changing advantages of private label makeup products in the B2B … [Read more...]

Revving Up Revenue in 2024: Industry Leader Insights

January 30, 2024 by BPM Team

The people sitting at the table on the business meeting.

Few economists are saying a recession will occur in 2024, but many are saying it still could. Consequently, B2B sales could slow down as businesses revise budgets to prepare for the worst-case scenario. Should businesses adopt a more cautious approach to spending, those focused … [Read more...]

B2B eCommerce Website Development: The Best Tips

August 25, 2023 by BPM Team

Futuristic concept with signs and symbols

Welcome to the exciting world of B2B eCommerce website development, where opportunities for growth and success abound! In today's fast-paced digital era, businesses are increasingly realizing the immense potential of online sales channels. If you're looking to elevate your B2B … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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