Location data may improve strategic decision-making, customer targeting, and corporate operations. Unlike static data sets that are only reviewed once a quarter during KPI analysis, location data is frequently based on mobile location data and geolocation technologies like GPS … [Read more...]
ETL and Its Importance in Marketing Analytics
Nearly every business relies on data to boost a department’s effectiveness, but it’s unfortunate that most of this data can’t be used in its original format. To top it off, your data is distributed across multiple platforms and devices. You can solve these problems and more with … [Read more...]
Why you should upgrade from Universal Analytics to GA4 now!
Google has announced that its new Google Analytics 4, also known as GA4, will be replacing Universal Analytics (UA) in 2023. This move is designed to make the process of measuring website traffic better for modern websites and apps, alongside using the data collected in a more … [Read more...]
Find Out How Elasticsearch Can Simplify Your Data Stream
Elasticsearch is a comprehensive, open-source, scalable, and enterprise-grade search engine. Elasticsearch provides fast and accurate data discovery applications by providing an extensive and detailed API by providing an extensive and precise API. Elastic Stack centrally stores … [Read more...]
Important Social Media Metrics That You Need to Track at All Times
With over four billion people using social media worldwide, chances are you’re already leveraging social media marketing to grow your business. But how do you know that your social media strategy is helping you achieve your business goals? The simple answer is social media … [Read more...]
