Click here to get this post in PDF
As we enter the New Year we can notice many changes. Talking about SEO we can say that it will see some radical changes and improvements during 2018. So, let us evaluate the present concerns of the clients when they think of SEO and how could the new age professional SEO companies solve these issues in 2018:
Concerns/misconceptions of the clients
SEO Means Keyword Stuffing
You find something over the net and half of the URLs you click, are stuffed with keywords, shallow content and broken links. Some of the content is heavily populated with hyperlinks that take you to the irrelevant sites or no man’s land! So, SEO is all about stuffing the keywords and creating backlinks – a DIY activity that you can do pretty well!
Completely wrong! Professional SEO agencies will never use keyword stuffing but will use keywords judiciously to help the audience and search engines to locate/position your page.
Google has crossed swords against SEO
Google keeps on updating its algorithms on a very frequent basis that makes it very difficult for you to sustain your SEO endeavours of long. What works today in your favour might affect our ranking negatively next month. Besides, Google never sounds appreciative of SEO. So, what’s the use of SEO when the Internet Giant is totally against it?
Who said that Google is an enemy of SEO? In fact, Google’s guidelines are specifically designed to allow ethical SEO agencies for optimizing their clients’ websites.
Google interprets Backlinks as “Bad Links”
It is one of the most misinterpreted statements by Google. In fact, many businesses have started to avoid building the links as they are afraid that it is not supported by Google and may even work negatively in their raking strategy.
The thing is that you may be largely wrong. Google dislikes low-quality spammy backlinks. On the contrary, it actually appreciates the high-quality backlinks that are really relevant to your site.
How can new age professional SEO agencies resolve your issues and concerns in 2018?
The professional agencies devote many hours and endeavours to ensure the long-lasting benefits of your SEO strategies in a reasonable period of time. They work genuinely and follow a definite strategy- crafting quality content and sharing it on relevant platforms, renovating your web page codes, building premium backlinks and making your entire website SEO friendly. They recruit a complete team of in-house employees like web designers, content writers, developers and other relevant professionals. The staff performance is evaluated on a regular basis. The gap between demand and delivery is identified and prompt action is taken to bridge the same. In short, a streamlined, professional process is followed to help you rank higher on the major search engines. It establishes the fact that the SEO is not a con business at all. It is a serious industry that is helping a number of businesses to enhance their ranking.
New age professional SEO agencies don’t stuff your content with keywords but just use the required number of keywords to help search engine bots when they crawl your web page. These keywords also help the users to find relevance.
New age SEO streamlines your website data to offer a well-organized structure
The basic factors that build user experience are optimized for best results like speed, performance and a links functionality
Making your website responsive and checking their compatibility to load uniformly across different devices.
Using social media and other relevant platforms to widen the impact of your website to the targeted audience.
We need to differentiate between manipulative SEO that cunningly manipulates the audience behaviour/technical processes for its own vested interests and genuine SEO that helps the sites and audience to find your site over the internet
No new age ethical SEO agency would promise you that they know Google Algorithms. Google never publicizes its search engine algorithm and if it does the Black Hat SEO will find some manipulative ways to “con it” to make their clients’ site rank higher even if they lack the matching credentials
Every algorithm comes with its own set of positives and negatives. If your ranking has dipped due to the new algorithm revision, you can optimize your site to align with the same algorithm and again climb up your past position within a reasonable period of time.
Did your SEO strategy fail in 2017? Check if you are responsible for the same (even if unintentionally)
Answer this simple questionnaire
Did you ask your SEO professional to offer “Quality Services” at “economical (read unreasonably low) prices?
Did you ever try to understand the jargon-heavy reports they were sending you on a periodical basis and question them on the direct impact of the provided data on your business?
Were you regular in making periodical payments?
- a) No
- b) Yes
Did you pick up the first SEO agency that your friend suggested you?
Did you hold frequent meetings with your SEO agency?
- Did you ask your SEO professional to offer “Quality Services” at “economical (read unreasonably low) prices?
- Did you ever try to understand the jargon-heavy reports they were sending you on a periodical basis and question them on the direct impact of the provided data on your business?
- Were you regular in making periodical payments?
- Did you unconditionally believe the unreasonable claims made by your SEO agency?
If your answers are more a) than b) then sorry to say, your negligence is the major reason behind your SEO failure in 2017. But don’t worry, just give us a chance to evaluate your present SEO needs and we promise you the best services to enhance your SEO rankings in 2018.
You may also like: 12 Actionable SEO Techniques That Work Great
About the Author
John is a web developer with varied interests – travel, wildlife, history, art, and of course technology! He is a keen supporter of free internet and when not in the cabin, he loves to spend his time outdoors exploring the world, people and technology.
There are many myths and rumours that surround SEO, this is no different at the start of 2018 with many people questioning the value of SEO to businesses. The main thing for all SEOs and webmasters to remember is to have clear goals and work towards achieving them ethically. Websites should always deliver the best information to the user possible, as far as links are concerned this should also apply to contributions to other sites as well. The buzz term of the year seems to be ‘SEO is dead’ which it most certainly is not, however it is changing and becoming far more intelligent. SEOs must be alert to algorithm updates and deliver great content and experiences to users of their sites.
Dave – AffinityAgency.co.uk