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Your business depends on your sales. The question, of course, is how you generate those sales. What are the methods that you have tried to boost your sales? Of all the methods that you have tried, you might have forgotten to focus on the power of the language.
This article will discuss how you can use the power of language to boost your sales.
Sales Linguistics 101: Why Language Is Important When Selling Something
Language has an impact on your ability to sell. It might be conscious or unconscious, but your vocabulary and how you speak or write can impact your selling ability. This seems obvious because selling is about convincing other people to give you money in exchange for your products or services.
People must be convinced that whatever it is that you are selling is a solution to their needs. The way to do that is through language. Use the right language in the right way to convince people to buy your product or service.
Speaking Your Customers’ Language in More Ways Than One
You have to speak your customers‘ language. That’s how the saying goes.
That saying can have two meanings. First of all, you need to identify who your customers are and talk to them in a way that they can relate to. If most of the customers of your business are younger people, millennials, and Gen Zs, then your marketing language should use their way of talking and writing. You cannot use the same words and communications that you will use to target Boomers. If you do that, your communication will probably be ineffective, and you won’t be able to convert those into sales and customers.
Remember that your customers have preferences, and that includes language. If you don’t meet those preferences, then you are in trouble.
But speaking your customers’ language has another meaning, a more literal meaning. You need to talk to your customers using their own language, and if you are targeting customers who use a different language at home, then you should communicate with them using that language.
Language is crucial, especially when you learn that 57% of global customers expect to have product and service information in their own language. Also, almost 60% of customers gave higher satisfaction ratings when the customer care they received was in their language.
Another important statistic that you should take note of is that more than 70% of consumers spend most of their time on websites in their own native tongue. Around the same percentage of consumers will lean towards buying a service or a product if it is in their own language.
So, the next time you hear that you should speak your customers’ language, think of the different ways that you can do that. You need to do both if you want to see your sales improve.
How a Translation Can Help to Develop Your Sales Language
Learning how your audience communicates is relatively easy, but it’s far more difficult to master a different language. So, if you want to increase your sales, you need to get help in communicating using other languages. The best solution for some here is to have someone on your team who speaks the language you are targeting. They can be the ones to do the translation of your marketing materials.
Translation is both a science and art, and both should be considered for the best results. Creativity and data-driven solutions will be able to fit clients’ needs to build a deeper understanding of their clients.
But there are also instances when this is not ideal. Sometimes working with a translation agency makes more sense. That’s because a translation agency that offers translation and language services is backed by a network of experienced translators who are also experts in their own fields. If you’re aiming to get the most conversions out of a new market, relying on people who can talk to your new knowledge is better.
Staying Positive in Your Messaging
When you want to boost your sales, a crucial language tip is to use positive messaging. Even when you are addressing a problem, you must highlight the positive aspect of the solution you provide. Don’t dwell on the negative aspects.
Give Your Customers What They Want with Your Words
One way to stay positive with your communication is by focusing on giving what your customers want. When they visit your website, they’re looking for a solution. So your communication should stick to solving whatever their issues are. Don’t dwell on what caused those problems or how their current solutions are not working just stick to why you’re their problem solver.
Use Assumptive Language
Another powerful way to boost your sales with language is through the use of assumptive language. This is language in which you will assume that a decision has already been made.
This works in both verbal and written communication. For example, if you’re trying to set a sales meeting, you don’t ask if they’re interested in having a meeting. Instead, you just give them options on the meeting date and time.
It’s not easy to increase sales. If it is then the percentage of businesses succeeding would be a lot higher. But with the power of language, you will be on the right track to getting more sales.
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