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One of the hardest things for any lead generation agency is to capture leads at scale. Even with finely tuned services backed by great management systems and top-of-the operation, you still lack the charm. Let’s discuss some of the tried and tested lead generation tactics that work.
Lead Generation Hack You Need to be Aware of
1. Dedicated Landing Pages for Long-Tail Keywords
All agencies follow the same path with a home page followed by a service page. And in the process, they would get around some keywords for SEO. But it is hardly capable of driving any traffic. Instead of this, try focusing on long-tail keywords and build pages around the same.
2. Offer Content Upgrades for Search Intents
In Layman Terms, content upgrades are downloadable documents that enhance the overall user experience. Some of the best content upgrade ideas include offering additional materials such as tips and advice. You can also add existing content and offer them in a better format.
3. Always Update Existing Pages
Google always shows the date of publication when available. And sometimes, you might even find a page with higher SERP uploaded a long time ago. Google looks for recency and offers to rank accordingly. So, make sure to keep updating your content over time for better relevance.
4. Free Audits, Tools, and Consultation
Want to generate more leads? How about offering something in return? Free audits and consultation are something that brings forth value among your prospects. And by providing such services, you not only get their email and phone no. But also something to completely personalize your pitch.
5. Take Advantage of Niche Directory Listings
What if we tell you, there are ways in which you can attract leads without putting forth any effort? Getting your company listed on a niche agency directory is one way to achieve such. Neither less to say, prospects looking for such services are already interested in buying them.
6. Automate Your Outbound Campaigns
Bear in mind, outbound marketing is not just about cold calling. On the contrary, it is about building a sales engine that can identify leads and target them accordingly. Some of the core ingredients include identifying your prospects and scheduling personalized messages for your potential leads.
7. Repurpose Your Content
Repurposing your content is a must-have, especially if you try to get your hands on Social Media Marketing. You can take a single content idea and share it within a wide array of platforms. This not only helps inconsistency but also saves you time altogether.
The Bottom Line
It is imperative to understand that scaling up your lead generation is never easy. It requires countless hours of hits and trials and certainly a ton of waiting around for the results to take effect. Here a lead generation agency like Pearl Lemon Leads can pick up the right tactics for you based on your current requirement and budget.
You may also like: Everything you need to know about Lead Generation vs. Demand Generation
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