Click here to get this post in PDF
The majority of traffic that lands on your website are potential clients. Yet, attracting these leads to your site takes significant effort, from SEO and color schemes to augmented reality and chatbots. An excellent web design assures your visitors of an immersive experience. Opting for the right web design trend ensures that you inspire traffic growth in the long run. The following are some of the best web design trends you could embrace.
Full-Page Headers
Suppose you are looking forward to enhanced client engagement. In that case, investing in full-page headers will assure you of unmatched satisfaction. An excellent website header inspires various things, including curiosity, trust, familiarity, and brand story. Fortunately, a full-page title will help achieve all these elements effortlessly.
Ensure that your full-page header has a brand identifier and a call-to-action button. It must also feature a headline, navigational elements, and a search button. Having these elements on your site will provide visitors with an immersive experience in the long run. Yet, you will use these buttons alongside a premium-quality hero image to the right.
A full-page header makes navigation much more seamless. This aspect encourages lead generation and conversion. You’ll also be sure of visitors spending more time on the page, improving its rankings. An excellent website development company Roanoke, VA-based, will help achieve this.
Playful Cursors
Adding a touch of playfulness to your website will often help boost its attractiveness. Most users will be curious, wanting to try this new element. They spend a significant amount of time on the site, encouraging lead conversion in the long run. The best way to introduce this element would be to embrace an animated cursor.
Various web designers are willing to add different elements to this playful cursor, ensuring that visitors get immersed in the site. You could also consider custom cursors. These cursors come with geometric shapes and custom coding, meaning that they are much more effortless to use. However, it would be best to choose a playful cursor that lets you interact with the website easily.
Extensive Focus on User Experience and User Interface
Modern web designers have shifted their focus to the user experience and user interface. An excellent user interface will assure your visitors a more immersive user experience in the long run. For this reason, the first step would be to make the site friendly, navigable, and easy to use. Smooth and uninterrupted navigation will guarantee you better periods spent on your website.
Various elements help achieve a better user interface, encouraging an excellent user experience. For instance, you might want to focus on scannable and relevant SEO content, more white space, and faster page loading. The idea is to make the website functional, aesthetic, and creative. A blend of these elements will encourage a sense of uniqueness.
You could also adopt newer technologies, including voice-enabled interfaces and image captions. You could also opt for video transcriptions and balanced motion designs.
Image Headers
Various reputable websites have embraced image headers, spelling, elegance, and uniqueness. This approach requires you to use an image in your entire header, making a statement. An image header will often help improve interaction and engagement, instantly encouraging lead generation and conversion.
Ensure that you use a full-image header. It will likely make the site more appealing and engaging. At the same time, add two CTA buttons to guide the visitor on the next step. You could also use a video instead of an image, depending on personal preferences.
Various trendy web designs are in the market. Choosing one that appeals to your brand and personal tendencies will help improve lead conversion. The choices above are worth considering.
You may also like: 4 Best Practices for Web Design Success
Image source: Shutterstock.com
