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How Can You Measure the Link Quality Of Your Backlinks

March 7, 2023 by BPM Team

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Backlinks Technology  Web Concept

Backlinks are an important metric that indicates the popularity and authority of your website. You need links to rank well. However, not all links are the same. There are high-quality links, and then there are spammy links. It can be hard to tell the difference based on their face value because, at the end of the day, a link is a link, and anything that brings in visitors should be a good thing, right? 

However, some individuals are still confused about what defines a good or harmful link. This information is essential for making sound link-building decisions. If you use dubious link-building strategies today, even if accidentally, you will end yourself on the wrong side of a penalty, costing you traffic and revenue. You do not need to worry about this with Digital WhiteLabels, especially when you choose their link-building packages.

These three suggestions serve as a foundation for considering what it genuinely means to talk about excellent linkages. Understanding what makes a link valuable and beneficial for ranking and sales is critical. In addition, it can assist you in understanding how to use your resources most effectively.

How many visitors will convert?

One approach to assess the value of a link campaign suggested by someone is to ask yourself or your SEO how probable it is that visitors from the sites from which they wish to draw links would convert. This isn’t about precision, as with actual numbers. It’s more of a ballpark, back-of-the-napkin estimate. Nevertheless, it’s a quick approach to gain a rough idea of whether something is or is not beneficial.

Quality check your links

Examine the kind of links on such websites. If they have a lot of inbound connections, that’s fantastic. If most of their links appear from blatant link-building techniques, you should probably stay away. Then examine their outgoing links. Are they directing traffic to unethical or irrelevant websites? If so, take a step back. Perform a quick thought experiment when you see new links and wonder whether or not they are high quality. Instead, consider whether you would pay for this particular backlink. Now, we aren’t saying to spend money on it, but if you would consider paying something, put a price tag on it. That helps you estimate the value of your backlink, and put into perspective how high-quality your link is. 

Semantic Relevance

Another method for determining link quality is to encourage individuals to think semantically about relevance because relevance was formerly defined as word-matching. For example, consider how a Thai cooking site would be a suitable connection for a Thailand trip site because they both have the words Thai and Thailand in common. A basic estimation of whether a “semantic relevance” link is valuable for ranking reasons is to determine whether the traffic has the potential to convert. If it does, it is a useful link. If the link has little conversion potential, it is likely not a good one.

Another criterion concerning relevancy is that if a link generates traffic, it is a good link. That statement is correct. However, not all traffic is beneficial. Some traffic is unnecessary. The visitor purpose of some traffic is the reason why some traffic is worthless.

That’s three methods for determining if a link is valuable. All three approaches are complementary and should be beneficial. The first step is to enquire whether the traffic from that link will convert. The second approach is to study the links and outlines to determine their link neighbourhood. The third way to identify a link’s relevance is to examine the user’s purpose for clicking on a link from one website to your page. You will get the highest quality blinks when you work with Digital WhiteLabels, the best link-building company, and they will ensure that you have the best links you could ask for. 

You may also like: The Importance Of SEO To Drive Traffic To Your Business

Image source: Depositphotos.com

Filed Under: Featured Posts, SEO Tagged With: Featured Article, Link building, SEO

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