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Millennials are a demographic that every brand wants to attract and if your business has not so far developed a strategy to market to millennials, then it’s ignoring a significant element of its audience. Millennials make up for a substantial number of any country’s population. Millennials, just like any other age group, have a different way of thinking and buying. If your target audiences are millennials, it is better to understand how they are different, what they value the most, and the factors that affect their buying habits. Keep in mind that you might have an advertising pitch that works best for boomers and be ineffective to millennials.
Top Ways to Reach and Attract Millennials
Have a strong online presence
If you want to reach out to millennials, you need to be active on social media. This is where many of them are found, and where they like spending their time is where you would like to be too. Since 98 percent of millennials own a smartphone, the best way to reach them is through social media. Try creating videos and tutorials that are well-produced to build your YouTube presence.
To have an effective marketing effort, you must have people observing your social media and respond quickly and conversationally to millennial clients. This way, you will be enhancing your trust with them. The many options in the market make it harder for millennials to choose what they want to buy; therefore, you have the responsibility of encouraging them to pick your products. Be careful while picking your social media marketing channels; choose the ones where your target audiences are.
Word-of-mouth
Millennials are more likely to buy your product and services if it is recommended by another millennial. Try to reach out to as many millennials as you can so that they pass along their recommendation to others. Additionally, make plans to see them in person. Attend shows where not only traders but also customers show up. Have a conversation with people who don’t know you or haven’t heard of your product. Give them your business cards and talk about their eating, and shopping habits, and learn more about them.
Focus on user-generated content
Apart from making your website mobile-friendly, make sure that it has enough user-generated content to allow millennials to make a choice. Millennials are more likely to research a product online before deciding to buy it. The amounts of time the millennial will spend on your user-generated content openly relate to how much customers trust your content. You can share user-generated content on social media by creating references, sharing posts that your organization has been tagged in, and adding other consumers.
Appeal to their standards
The buying habits of millennials tend to put social personality and unforgettable experiences first. Your brand must appeal to those values to rise on top and reach them. You will be surprised to note that millennials love supporting organizations or companies that are used to giving back to the community or just doing good in the world. Consider focusing more on charitable programs to attract millennials. There are some key values that matter most to millennials which can be used to appeal and reach out to them, they include;
- Feminism
- All-inclusiveness
- Animal rights
- Sustainability
- Environmental protection
Make your products and services post-worthy/ Insta-worthy
If you own a business in the food industry, try as much as possible to target the Millennials. Incorporate features that can be shared, both online and in real life. Millennials can be influencers too; they all come with a different number of followers giving you the chance to reach out to new clients. Choose major social media influencers with a significant number of social media following to help promote your products and services.
Email marketing
Many businesses are already using email marketing to reach and engage with customers and offer content to them. However, this marketing channel is also effective in reaching out to the Millennials. A great number of them wish to communicate with organizations via emails. Using emails to reach to your clients helps you;
- Generate sales
- Build brand acknowledgment
- Drive traffic to your website
- Promote discounts and special deals
- Improve your customer relationship
Regardless of your objective, email marketing allows you to reach out to customers of all ages including millennials. Make your customers feel more appreciated by personalizing your content.
Bottom Line
Market your brand to millennials by first understanding their buying behavior and know the types of advertising they prefer. There are many other things to think through when marketing to millennials. Their buying and eating behaviors are very different from the other generations; therefore, it is crucial to reach them, the way they want to be reached.
You may also like: How to Use Digital Storytelling to Improve Your Marketing Strategy
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