However, all the features of your Amazon Seller Central account might rapidly overwhelm you, especially if you’re new to the marketplace. As a result, we’ve come up with the keys to success to assist you in managing your Amazon Seller Central account.
Let’s discuss why Amazon account management is the key to success in selling on Amazon.
Setting Up Your Account
You’ll need an Amazon seller account before you can use all of Amazon Seller Central’s capabilities. It will be much easier and more efficient if you have the appropriate information.
When you register, you must give the following information.
- Name and address of the company
- Social Security or tax identification number
- Categorization of taxes (LLC, partnership, or sole proprietor)
- Amazon’s and your client’s contact information (keep these separate)
- Individual’s name and physical address
- Shipping information (all regions that you are willing to ship products to)
- Account information
- Seller’s logo
- About Us/Business information
- Policies on returns and refunds (if applicable)
Go to sell.amazon.com and click “sign up” to get started. You’ll be sent to Amazon’s account creation page, where you may create your login credentials. Then, following the remainder of Amazon’s instructions, you’ll supply information about your company. Double-check that all of the information is correct. We also recommend enabling two-factor authentication. Extra security is always beneficial.
All of these can be done by partnering with experts such as Grow Amazon, who can make a rather tedious process simple and efficient.
Design Your Business Model
If you don’t have a solid business model yet, an account management team can either help you develop one or provide ideas to enhance it. They’ll need to know your objectives, preferences, and other details, such as if you’re running a private label, wholesale or retail arbitrage, drop shipping, or a handcrafted business inside your seller’s account. This information will aid the manager in strategizing content and advertising measures as your account develops.
A great example of what Amazon account management services can do for you is creating and running ad campaigns for you.
Amazon Marketing Services offers PPC (pay per click) advertising, similar to Google Ads that you only pay for when a consumer clicks on a listing. This is an Amazon seller’s best tool.
In an Amazon PPC campaign, you choose the keywords for which your ad will appear. Alternatively, you may have Amazon choose the keywords for you.
When a buyer searches for the term, Amazon will show your goods alongside organic listings. Your PPC campaign might yield a high return on investment since you only pay when a consumer clicks. You may also test numerous versions of your listing with different keywords, wording, and images without having to pay for each one.
However, the advantages extend beyond immediate revenue. Each successful listing you create will result in an increase in traffic. More traffic improves your SEO, allowing you to rank better in organic searches. As a result, you will experience a long-term rise in sales.
The holidays are an ideal time to launch a campaign. Consider combining your campaign with a discount or special offer to generate significant sales.
Even the most effective ads now ultimately get stale. You should check your campaign in the Amazon Seller Central Campaign Manager on a frequent basis to make sure it’s still bringing in sales. If not, it may be time to call the campaign off and try something different.
Optimize Your Listings
Amazon is governed by codes and algorithms. The eCommerce behemoth uses an A9 engine to analyze if a product is relevant to a customer’s search. A9 is in charge of the products that display on your screen once you search for them or type keywords into the search field.
As an Amazon seller, your major aim is to comprehend A9 and how it ranks product listings. This understanding will serve as the foundation for the methods you’ll employ in your account. However, learning A9 is not as simple as learning the ABCs. You’ll require assistance, which is where Amazon listing optimization comes into play.
The following are the many responsibilities that you may expect from this premium service:
- Determining keywords that should be used in your product title, description, backend, and even product photos.
- Checking and optimizing product photographs and visuals.
- Ensuring that the fulfilment method you choose is helping you improve your rating by receiving outstanding delivery time evaluations.
- Ensuring that reviews and feedback are properly maintained and replied to in order to boost your brand’s trustworthiness via social proof.
- Being on top of your supplies and stock levels guarantees that all customers receive the products they requested without having to wait for supplies to restock.
- Examine what your competitors are doing in order to stay on par or ahead of the game.
Search Engine Optimization (SEO)
Search engine optimization provides you with two benefits: (1) a Google Search ranking and (2) an Amazon ranking. Go for Google if you think you’re ready for more competition and a larger audience. Create your own website, optimize it, and get it to the top of the internet’s most popular search engine. Find your company among the major brands striving for a first-page ranking, which will allow you to reach a significantly wider audience.
Amazon and Google have a lot of similarities. As a result, ranking your website on Google is nearly identical to rank your Amazon product listing. For your website to appear on the search results page, you must also consider thorough keyword research and high-quality content.
The fundamental purpose of a Google ranking is to establish a reputation for your company, not to sell. Amazon, on the other hand, is primarily interested in increasing sales. Your website may also serve as a one-stop shop for potential clients interested in learning more about you. Information can be compressed due to Amazon’s space and word count constraints. A personal website is an ideal complement to your Amazon business growth, especially if you want to establish a brand for yourself outside of the eCommerce platform.
An Amazon account manager might be in charge of Amazon search engine optimization. To ensure that your money and effort are not wasted, you should get help from knowledgeable specialists. An account manager can help with the fundamentals by employing long-tail high-volume keywords obtained from extensive research, and more complex responsibilities, such as competition assessments and formulating strategies based on current market trends.
For example, using long-tail keywords is a simple yet crucial tactic that can help your account health flourish. This is something that only an experienced Amazon account manager can do correctly. Buyers who search for lengthy terms are more likely to buy, according to experts. Using high-volume keywords to get to the top of the search rankings can also help your company. Nonetheless, expect fierce competition because many other firms are pursuing the same keywords. It requires insight and experience to choose a winning plan.
Protecting Your Brand and Registration
Amazon trademark registration and protection is another service where professional assistance is recommended. You wouldn’t need this service if we lived in an ideal world, but even the greatest online selling platform is not immune to blackhats and unauthorized sellers. Protect your brand before it’s too late by using this Amazon option to register it.
When a product listing has been idle for a long time, Amazon hijacking is prevalent. The account would be hijacked and used as their own. Because the product listing has been out for a while, there are already reviews, feedback, and ratings. As a result, the hijacker obtains these elements that you paid for or labored over. The frightening issue is that purchasers might be duped and wind up paying for a low-quality item.
Amazon counterfeiters, on the other hand, are your items’ pirates and copycats. They may offer identical goods for less or for more money. In both cases, they are robbing you of potential sales. More significantly, if their duplicate is of poor quality, it can harm your reputation and lead to unfavorable client feedback and reviews.
Amazon’s comprehensive account management focuses on a brand registry and protection to safeguard your account. Experts with a keen eye for blackhat issues, particularly when it comes to brand protection, work for agencies. More significantly, these experts are familiar with Amazon’s procedures for holding fraudsters responsible.
Bonus Tip: Scalability and Logistics
Sales will come when you’ve prepared everything, and your Amazon account manager will be there to help you. Logistics like inventory management are included in an Amazon comprehensive account management solution.
An account manager will guarantee that the products’ packages follow all local and international shipping requirements. Every destination’s customs rules are also familiar to the accounting specialist. You will be provided with a tax and duty rate calculation, as well as experienced help to handle your fulfilment and delivery. These ensure smooth transactions regardless of your shipment’s destination.
To recap, when you have someone handle your Amazon account, you reap a lot of benefits. The Amazon agency will essentially take care of everything for you. This ensures that the actions you take in your Amazon business are managed by skilled and experienced experts.