Click here to get this post in PDF
Video marketing for business is a great solution because this kind of content has an incredible possibility to catch and retain the attention of users. Video is the most engaging and popular form of content globally, which makes it an irreplaceable element for any business strategy. Wishing to make their growth more dynamic, brands are looking to buy YouTube views that are real yet cheapest in the market. Unfortunately for them, it is wrong to rely only on paid services in order to fix the progress. Despite business growth tactics being a very individual thing, there are some techniques that are recommended to use in any case. We have asked known marketing experts how relevant and truly effective these tips are.
The Potential Virality
The first thing that makes videos such a helpful form of promotional material is that practically each can become a viral trend, at least within the limits of the industry. The main feature that makes videos go viral is the wow factor. In terms of business promotion, this basically has to be a commercial that amuses and surprises the audience massively.
Linda Hass, SMM: “Virality works incredibly well for promotion because it can provide huge visibility and reach on any platform you choose for promotion. But this is not the most reliable method of promotion, because there is always a chance that it simply won’t work. There are certain algorithms for making viral videos. But still lots of things are unpredictable about that. Long story short, it either shoots the stars or not. Hence – always count in the viral potential of your content, but back it up with other techniques for promotion.”
The Recognition
Videos can make your brand known to a wide audience. Quick spread and relatively easy mechanism of promoting videos can do miracles to your reach, so your brand will gain reputation and attention to the product faster and more effectively. Create memorable visuals that will be followed by powerful messages and calls to action. Keep the public image of your brand consistent, so your older and newer content complements each other in terms of SEO and recognition. If you are willing to change your style for some reason, do it gradually in the form of discussion with your audience. As a bonus, your followers will feel involved and thus become more loyal.
Damien Hong: “Gaining recognition is vital nowadays because the competition is enormous. And videos allow you to do it faster, given you chose the right platform and infused just the right amount of branding in the video. I recommend paying attention to targeting, so as to embrace the reposting potential of your video. More shares means more clients to come.”
Personal Approach
Another way to use video materials in promoting is by making an acquaintance with the public. Brands can approach their customers more personally and build strong and close relationships through videos. Modern promotion tactics that include social media are actually based on befriending users and customers. Social media makes communication less formal, so you can address your customers more intimately, thus nurturing a strong and loyal community.
Reggie Singh: “Nothing fits better for brand humanizing as video. By presenting a brand as a bunch of real faces, you might win more appreciation from the audience. That is because of the reason people love social media so much – interacting with other people. See how I stress the word “people”? For modern consumers it is important to see someone real behind a corporate name and all the stuff.”
Behind The Scenes
Continuing to close up with the audience, it is great to reveal how your product is made, your brand values and policy. In the world where there are dozens of similar products, the one who exposes everything will earn the most attention. Also, showing the process of making is a great source of evergreen content that can be used many times to attract the audience without losing its quality of it. Tell your viewers more about your business by shooting interviews with employees, doing workshops and tutorials, and sharing your videos and insights about your industry.
Damien Hong: “Exposing how it all done is a part of the big process, where brands and corporations speak to their customers on the same level. I think this is cool, because social media and video content in particular, can bond you almost immediately. People feel involved in the process thus they develop more positive feelings for your brand. Of course, if they like what they see:) But that is your responsibility – to produce what users want to see. There is no versatile strategy here, because everyone should decide individually how much they want to expose. Not always the more would be the better.”
Feedback And Promotion
This technique requires collaboration with the audience. But the result that you can get out of it is splendid, so it is worth all the trouble. The trick is to gather as many videos from your buyers as possible. You can participate in various events and encourage people to try out your products, filming the reaction immediately (of course, if you get consent first). This is a good way to increase your recognition, attract new clients and make some profit, especially if you can make a deal with the organization for mutual promotion.
Linda Hass: “I love mixing in one bowl the real-life and online promotion. Such intertwining works incredibly when you need to collect more feedback and advertise your services or products. Live shot videos are the clue to get a better reputation because on social media, people expect to see real-life content.
When you shoot live sessions for Instagram, this is video content too. And it is extremely effective, in my opinion. With live streams, you can show how your products really look and function, as well as demonstrate your brand values in motion. Sounds cool to me.”
Optimization Opportunities
Mainly this feature is available on YouTube because this network is a part of Google corporation. Having your videos optimized properly, you can appear before the eyes of new clients with the help of Google search results. SEO takes care of categorizing your videos so they will be shown to the right audience. And that cannot be neglected. So pay a lot of attention to your keywords, so they push you in the right direction for growth.
Damien Hong also says “Undoubtedly SEO rules! This is one of my favorite parts in building the strategy is finding the perfect keywords that will bring out each particular business, yet keeping it in the limits of the industry. I love combining specific terms so the algorithms of social networks could work in clients favor. Good SEO can secure stable growth because it increases your brand visibility, and that’s what we crave so much when we are creating a promotion strategy.”
Conclusion
Video marketing nowadays is a vital part of business growth. It is a great way to capture the attention of your clientele and showcase your product at its best. Also, you can combine promotional materials with live-shot films that will improve your reputation too.
You may also like: Gear Up Your Marketing Efforts With Video Marketing (And How To Do It Right!)
